In the contemporary neoliberal context, where the princess bride is a privileged consumer citizen, the destination white wedding is a niche product for the tourist industry, and the Caribbean is a particularly popular destination, fulfilling 'Western ideas of [paradise and] a romantic other' (C. M. Hall and Tucker 2004: 10). Operating in the global market place, companies such as Sandals actively sell the Caribbean as a paradise destination and attainable luxury, through interactive web sites and high-quality glossy brochures.