Admissions Straight Talk

UCLA Anderson’s Dean Alex Lawrence: Not About the Status Quo


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Come learn about UCLA Anderson’s full-time MBA program with Assistant Dean of MBA Admissions and Financial Aid Alex Lawrence.

It gives me great pleasure to welcome Alex Lawrence, Assistant Dean of MBA Admissions and Financial Aid at UCLA Anderson School of Management, which just happens to be where I earned my MBA. Alex is a fellow Anderson alum, who earned his MBA in 1999. Prior to that he earned a bachelor’s and master’s in electrical engineering. After earning his MBA, he worked in management consulting for four years and then returned to UCLA Anderson as Director of the Riordan Program. In 2012 he became first the director and then the Assistant Dean for MBA Admissions. Welcome!

Can you give us an overview of Anderson’s full-time MBA program? [1:50]

It’s a great program in a fantastic location – Los Angeles – that offers so many opportunities. We have recruiting strengths in management consulting, finance, real estate, entertainment. Students have a flexible curriculum, and an amazing career services center. There are so many opportunities for those who attend Anderson and become part of the family.

What’s new or changing at Anderson? [2:55]

We’re building a new building! Marion Anderson Hall – we’re breaking ground soon and we expect it to be ready in 26 months. It will be fantastic, building on what we already have.

We have a new leadership development program, which launched last year. And our social development specialization just launched.

We changed the start of the school year for first year students. Now we bring first year students to campus in August (instead of September). They appreciate the chance to get used to the environment earlier – they take one course and have an orientation before fall quarter starts at the end of September. It also means that recruiting and info sessions are spread out over an extra month and a half.

What is the nature of the leadership development program? [8:10]

It gives students the opportunity to learn from their peers and from staff, and to build a rapport with senior leadership. They get insight on qualities they want to develop. They all take the Berkman Assessment Tool. It’s an opportunity to get feedback from a different perspective from the classroom.

In the classroom, there’s not always an opportunity for them to share all their skills – but working with the coaches they can get guidance on the opportunities they’re seeking.

UCLA Anderson is proud of its culture where students share success, think fearlessly and drive change. Let’s unwrap each of those core qualities. What do they mean? [11:10]
Share success – when you collaborate to win, that’s when you share success. We have our students collaborate in learning teams. We want them to support each other. Second year students serve as coaches for first years. And alumni remain supportive and involved – I’ve definitely been the recipient of that support.
Thinking fearlessly – our entire community is fearless in thinking about opportunities and innovations. When you look at the accomplishments of our alumni, there are countless examples of how they’re thinking of how to do business differently and respond to challenges.
Driving change – this really comes from the idea that we’re pragmatic, action-oriented. We measure ourselves against results. Being part of the community as a student, alumnus, and part of the staff, I see how these qualities come out in the community. There’s something different about UCLA Anderson.
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Admissions Straight TalkBy Linda Abraham

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