Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast. In this UCM Podcast, Tony Hook and Dr. Bill Davis discuss the power of your personal purpose and how when it drives your practice mission your community impact goes through the roof. We discussed all of the implications of a well-crafted practice crusade and how it impacts your staff and patients. Also discussed the dramatic impact you can make in your community with a powerful personal purpose and congruent practice mission.