Dr. Christine Zapata joins the Upper Cervical Marketing Podcast from Seattle Washington. In this UCM Podcast, Dr. Bill Davis interviews Dr. Christine who has recently written a new book called Book Yourself Solid for Chiropractors with Michael Port. Dr. Christine shares some important concepts from the book including creating your ideal patient profile, always having something to invite people to, and building the know, like, and trust factor in your community. Check out this podcast and get engaged for the mission!