Dr. Bill Davis and Tony Hook on the UCM Podcast.

In this special episode of the UCM Podcast, Dr. Bill Davis and Tony Hook introduce their newly released book, The 7 Growth Stages of Upper Cervical Practice, a concise and practical roadmap designed to help upper cervical chiropractors identify where they are in practice and take clear, actionable steps to grow to the next level.

Drawing from over a decade of experience, client coaching, and survey data, they explain how most practices face predictable challenges at each stage—from solo startup to multi-location leadership—and why mindset, habits, accountability, and hiring decisions are often the true differentiators between stagnation and breakthrough.

With inspiring stories, hard-won insights, and a focus on legacy-building, this episode offers encouragement and clarity to any doctor eager to expand their impact and avoid the pitfalls of complacency.