In this episode of the UCM Podcast, Dr. Bill Davis and Tony Hook explore how the patient journey has radically transformed in today's digital-first world. 

They discuss how upper cervical chiropractors can adapt to changing patient behaviors shaped by AI, social media, and multichannel discovery. From building trust before patients even step into the office, to engaging them with video content, reviews, and consistent follow-up, the conversation emphasizes how practices can convert awareness into lifetime care. 

Listeners will gain actionable insights on creating stronger connections, retaining patients long term, and ultimately building thriving practices in a distracted world.