In this episode, Tony Hook introduces Anthony Baker, UCM's new Practice Growth Advisor, whose lifelong connection to upper cervical care fuels his passion for helping doctors grow impactful practices. Anthony shares his personal story—from overcoming debilitating migraines through upper cervical care to stepping into a role where he now helps other practitioners scale their impact. Together, they unpack the real reasons practices get stuck—not just a lack of new patients, but gaps in systems, team performance, and clarity around growth.

This conversation dives into how UCM identifies growth stages, uncovers hidden inefficiencies, and equips doctors with the right strategies to move forward. If you're feeling plateaued or unsure of your next step, this episode offers a clear, practical path to sustainable growth.