Loading time is one of the most important factors in SEO. Due to bad loading time it leads to drop in seo rankings on serps (google). We have free two tools to analyse website loading time “google page speed insights” and gtmetrix . Ideally loading time should be 3.sec.

If you are not tracking, measuring and analysing your data in Digital Marketing , it can not be improved.

So, you to analyze your data , you need a simple and easy tool called "Google Analytics"

This is a free tool by Google to track websites, Mobile Application, E-commerce, and Social networks.

And also it shows the elements like.

No of page visits

No of sessions

Time spent on the website

Traffic source

Bounce rate.

Now I am not getting into the entire metrics of the tool.

But I want to explain "How to Create Custom Reports in Google Analytics Tools".

In this tool, we have two types of data.

1 Pre-defined data

2 Customised data

Customised reports can be defined by you from scratch, where you can gain lots of insights about the data and you can further steps how to improve your traffic and conversions.

Now I will share my screen, how to create custom reports in google analytics from scratch.

These custom reports save your time and efforts in preparing and sending reports to clients.

Learn digital marketing for free from google following right mentors and reading blogs. Read blogs ,watch youtube vidoes,listen podcast,follow mentors ,this is totally free guys. You dont have to worry if you can not afford to pay to this online and offline institutions.

This is poscast is about digital marketing tips and strategies especially for beginners