Creativity is crucial to make your brand stand out in social media feeds, stories, and reels. In this episode, Lauren Schwartz from The Loft 325 talks about the importance of creating thumb-stopping ads for your ecommerce business. For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/ You can find Lauren Schwartz from The Loft 325 here: https://theloft325.com/ https://www.linkedin.com/in/lauren-schwartz-07354312/ Timestamps: 0:00 Intro 2:35 The Importance of Creatives in Marketing 3:24 Approaching New Clients 7:56 Creative Agency & Media Buyers 10:43 Making a Thumb-stopping creative 12:34 Examples of Dynamic Creatives 17:01 TikTok Ad Creative Process & Working with UGC Creators 22:57 The Difference UGC Makes in Ad Performance