Why is most modern UGC is ineffective and what separates the small percentage that actually performs? Ben & Julius clarify how “user-generated content” has evolved from organic consumer posts into paid, scripted creator content, and why authenticity still matters.

They highlight common brand mistakes like over-branding with logos and CTAs, choosing the wrong creators, or having creators deliver messages they don’t understand, especially in complex B2B.

They also explore where AI can already replace some UGC, when human creators still win, and why B2B marketers should adopt UGC sooner than later when audience size allows!