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As “Creatives” dominate the world stage, the true marketing heroes sit dutifully off-stage, quietly sifting through data, culture, and conversations to unearth powerful human truths that are the nucleus of every great idea. Marc and Jeremy celebrate Planners—“The First Creatives.” The rare few who understand the difference between an insight and an observation. And roast those who pretend to know the difference…and give us garbage.
From Apple’s “Crush” ad to Bumble’s cheeky celibacy billboard, even the slightest backlash has brands pulling ads faster than Oscar planners pulling a Will Smith invitation. But what constitutes “backlash” from just everyday social media whining? And who decides? Is backlash an important check on unhinged marketing campaigns or an existential threat to creativity? Jeremy and Marc attempt to separate the bullshit from the backlash, undoubtedly sparking some backlash of their own.
Studies show that up to 80% of business presentations fail. While we can’t blame Marc and Jeremy for all of those, they’ve certainly seen their share. Listen as the pair pulls lessons and learnings from their own crash-and-burns in front of the Fortune 500. With a focus on the presentations that disastrously veer off course, they share personal anecdotes and explore whether it's possible to recover and win the business despite critical missteps.
Listeners are invited to hear tales of logistical nightmares, miscommunications, and the pitfalls of trying to meet client expectations while maintaining authenticity. Tune in for a candid discussion on facing the pressure of high-stakes presentations and learning from every cringeworthy moment. This episode is a must-listen for anyone looking to navigate the complex world of client communications without losing their nerve.
In this thought-provoking episode of Ugly, Irresponsible, and Childish, Marc and Jeremy pull back the curtain on the marketing industry’s premiere award show, wondering if it should be called Cannes Lions or Con Lions, debating how 10 mere humans can judge 1,500 entries, each with more impressions than Starbucks has beans.
The hosts share personal experiences and insights about the pressure to obtain these accolades and the ethics involved in award entries. They challenge the norm and call for a reevaluation of what these awards represent, encouraging listeners to consider if the effort and resources spent on award submissions could be better allocated.
Join Marc and Jeremy as they critically assess the impact of awards on client relationships, agency reputation, and the broader industry, while humorously dissecting the biases and truths lurking beneath the shiny surface of award trophies.
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