A bad press headline here, a trust-sapping scandal there, and a party divided on the important issue of the day. Any party can hope to survive and even thrive with just one of these negative occurrences. Combine all three though, and party success will ebb away, perhaps for a generation. Which factor matters most, though? In this podcast, I argue that leaders matter far more in determining the success of their parties - their command (or lack thereof) of their brief affects the image of their parties and the trust voters have in them, leaving the press ready to feast on the carcass. Much of the content from this podcast can be found in my revision textbook. Go and buy it by clicking on this link: amzn.to/3EUnOyl

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