Alex Latham talks about the amazing growth Chip has experienced, especially during lockdown and through 2021. From raising an extraordinary £30m from crowdfunding alone, to how engaging with their investors and complete transparency on strategy and risks has led them to having the second largest fintech shareholders community in the UK and one of the largest in Europe. Chip’s investment into marketing has allowed them to utilise their investment community as a second channel of awareness as well us seeing considerable growth in their users from their referral program.
Before Chip, Latham held Head of Marketing roles within tech and the music industry. He specialises in the art of viral, and outside of work he can be found covered in paint, decorating, or sitting on a rowing machine.