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As brands seek to provide more one-to-one personalization and meaningful value for loyal guests, many look to leverage partnerships with companies that are relevant to guests’ wants and needs. Understanding which brands are truly relevant to the guest experience and will increase loyalty member engagement is often difficult to determine. Ulta Beauty has developed successful, meaningful loyalty partnerships for its members and continues to explore new opportunities. Ulta Beauty will lead a session on loyalty partnerships at the 2023 Loyalty Expo to share this success.

Mark Johnson, CEO of Loyalty360, spoke with Jessie Rosenberg, Loyalty Strategic Partnerships Manager for Ulta Beauty, about her upcoming session at the 2023 Loyalty Expo. Jessie’s session will explore the value of loyalty partnerships and a framework for evaluating partnership fit and relevance.