🔥 Ultimate Sync Access | The Sound of Influence: Music, Media, and Culture | Episode 5: Mental Health, Cancel Culture & the Future of Music | Featuring: Everton Lewis Jr. & Matthew Evertsen

The music industry is evolving at a rapid pace, but with that evolution comesnew pressures, challenges, and cultural shifts that impact artists, supervisors, and executives alike. From themental health toll of the industry grind to navigatingcancel culture and shifting audience expectations, today’s music landscape is more complex than ever.

In this episode,Everton Lewis Jr. and Matthew Evertsen explore the intersection ofmental health, industry culture, and the future of music, diving into:

🔥 Themental health challenges of working in music supervision, sync, and entertainment
🔥 Howcancel culture is reshaping artist careers and industry decision-making
🔥 Thepressure of online scrutiny and how it affects creative professionals
🔥 The evolving role ofmusic supervisors, brands, and labels in today’s cultural climate
🔥 Howartists and professionals can protect their well-being while staying relevant

The conversation doesn’t hold back—it’s anunfiltered look at the realities of the modern music industry and what the future holds for creatives, executives, and decision-makers.

🎧Listen now on Spotify, Apple Podcasts, and all major platforms.

👉For exclusive insights, resources, and sync opportunities, visitUltimateSyncAccess.com

🔥 Ultimate Sync Access | The Sound of Influence: Music, Media, and Culture | Episode 4: The Music Supervision Hustle

Featuring: Everton Lewis Jr. & Matthew Evertsen

Music supervision isn’t just about picking the perfect track—it’s abouthustling, adapting, and staying ahead in an ever-changing industry. From working across multiple time zones to handling last-minute sync clearances, thegrind behind the scenes is real.

In this episode,Everton Lewis Jr. and Matthew Evertsen break down therealities of the music supervision hustle, including:

🔥 Thefast-paced world of sync—why timing, responsiveness, and relationships matter
🔥 How top music supervisorsjuggle global projects, deadlines & high-pressure deals
🔥 The challenges offreelancing vs. in-house supervision andnavigating industry slowdowns
🔥 Why networking, adaptability & business strategy arekey to longevity in music supervision
🔥 The behind-the-scenes work thatmakes or breaks a placement

Whether you’re amusic supervisor, sync agent, artist, or industry pro, this episode gives you araw, unfiltered look at the work, the pressure, and the strategies that drive success in sync licensing.

🎧Listen now on Spotify, Apple Podcasts, and all major platforms.

👉For exclusive insights, resources, and sync opportunities, visit UltimateSyncAccess.com

Trailer Description forThe Sound of Influence: Music, Media, and Culture

Here’s a sneak peek from the debut episode ofThe Ultimate Sync Sessions podcast, featuring special guests Everton Lewis Jr., Music Supervisor at Wracket Music Supervision Inc. (Canada), and Matthew Evertsen, Music Supervisor at Ronin (New York).

In this exclusive episode, Everton and Matthew share their journeys in the music supervision industry, offering a unique perspective on how music shapes media and culture. They dive into their creative processes, the challenges they face, and how they bring music to life in some of today’s most impactful projects.

Want to hear the full episode? Head over to UltimateSyncAccess.com to catch the complete conversation and discover how music truly influences the world around us!

🔥 Ultimate Sync Access | The Sound of Influence: Music, Media, and CultureEpisode 3: Why Apple Ads Are Next-Level GeniusFeaturing: Everton Lewis Jr.

Apple doesn’t just create ads—they define culture. Their ability to pair the perfect song with the perfect moment has made their commercials some of the most recognizable and impactful in the world. But what really happens behind the scenes?

In this episode,Everton Lewis Jr. provides an in-depth look atApple's meticulous music selection process, revealing how he secured them as a client and the comprehensive steps involved in music licensing for one of the world’s most influential brands.

🔥 The step-by-step process of securing music for Apple🔥 How Apple's music choices influence global culture🔥 Why their sync strategy is unparalleled in advertising🔥 What artists, brands, and music professionals can learn from Apple’s creative approach

Apple’s commitment to music is second to none, but what truly sets them apart? Find out in this episode.

🎧Listen now on Spotify, Apple Podcasts, and all major platforms.👉For exclusive insights, resources, and sync opportunities, visit⁠UltimateSyncAccess.com⁠

🔥 Ultimate Sync Access | The Sound of Influence: Music, Media, and Culture

Episode 2: Behind the Sync – Eli Roth’sThanksgiving & Victoria’s Secret

Featuring: Everton Lewis Jr. & Matthew Evertsen

Episode 2 ofUltimate Sync Access takes you insidetwo high-profile sync projects that showcase theart of music supervision at the highest level—Eli Roth’s horror filmThanksgiving and theiconic Victoria’s Secret campaigns.

🔥Everton Lewis Jr. shares his experience working onEli Roth’sThanksgiving, curating music that complements the film’svintage aesthetic while collaborating closely with the director to achieve theperfect sonic atmosphere. From selectingera-specific tracks to ensuringseamless rights clearance, this project exemplifies thecreative precision required infilm sync.

🔥Matthew Evertsen reflects on his time working withVictoria’s Secret, providing insight intomusic branding for global campaigns, artist discovery, and the lasting impact of music in high-profile fashion productions. With placements featuring artists likeCharlie XCX, Banks, and Dev Hynes, Matthew explores howbrand partnerships can amplify an artist’s career trajectory.

✔️ Thecreative process behind selecting and licensing music for major projects
✔️ Howfilm and advertising placements shape artist careers
✔️ Thestrategic role of music supervision in building a brand’s sonic identity
✔️ The evolution ofsync in film, TV, and advertising

Thisin-depth conversation is designed formusic supervisors, sync agents, labels, publishers, and creatives who want aninside look at top-tier sync execution and industry trends.

🎧Listen now on Spotify, Apple Podcasts, and all major platforms.

👉For exclusive insights, resources, and sync opportunities, visitUltimateSyncAccess.com

🔥 Ultimate Sync Access | The Sound of Influence: Music, Media, and Culture

Episode 1: East Coast Vibes – The Journey to Music Supervision

Featuring: Everton Lewis Jr. & Matthew Evertsen

Music supervision and sync licensing are more than just industry buzzwords—they are thekey drivers behind the sound of film, TV, advertising, and brand storytelling. But what does it take to succeed in this world?

In this episode,Everton Lewis Jr. and Matthew Evertsen share their journeys intomusic supervision, sync licensing, and creative direction, offeringinsider insights on navigating this fast-moving industry.

🔥Everton Lewis Jr. – Award-winning music supervisor, former Head of Music atVICE Canada, and board member of theGuild of Music Supervisors Canada. With a career spanningmajor film, TV, and advertising projects, Everton shares his expertise inmusic placement, creative vision, and industry relationships.

🔥Matthew Evertsen – Founder ofRonin, a curation and creative management company specializing inmusic branding and sync licensing. With overtwo decades of industry experience, he has ledsenior creative direction for global brands acrossfashion, beauty, film, blockchain, cannabis, journalism, and hospitality.

✔️ Everton & Matthew’sprofessional journeys in sync and music supervision
✔️ Howrecord labels, publishers & sync agents can optimize theirsync placement strategies
✔️ The balance betweencreative and business considerations in sync licensing deals
✔️ Theevolving sync landscape and keytrends shaping the industry
✔️ How tomaximize revenue & exposure through strategic music placements

This isn’t abeginner’s guide—it’s an in-depth conversation forindustry professionals navigating thehigh-stakes world of sync licensing. Whether you’re alabel executive, publisher, sync agent, or music supervisor, this episode deliversactionable insights to help you stay ahead.

🎧Listen now on Spotify, Apple Podcasts, and all major platforms.

👉For exclusive insights, resources, and sync opportunities, visitUltimateSyncAccess.com