Ulysses Content Strategy

Ulysses Content Strategy

By Ryan ColeBusinessMarketing
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Ulysses Content Strategy episodes

  • Crendentialism is Dead
    CREDENTIALISM IS DEAD
    Nietzsche claimed, "God is dead," to explain the consequences of The Enlightenment.

    Ryan claims, "Credentialism is dead," to explain a consequence of Digitalization.

    Education, resume, and ultimately leadership authority are changing as one's ability to prove and demonstrate expertise shifts from private organization & paper certification into the public forum & digital reference.

    WHAT DOES THIS HAVE TO DO WITH CONTENT STRATEGY?
    don't open your digital discussions with personal history or credentials as a means to demonstrate domain authority

    #ContentStrategy #ContentMarketing #ThoughtLeadership
    3 min

About Ulysses Content Strategy

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