UMAI Social Circle

Join Alison and Karin as they audit Willow St. Snacks with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from influencer affiliates to product photography as they look over this up-and-coming CPG brand. 

Join Alison and Karin, Co-Founders of UMAI Marketing, as they talk CPG business tips that brands need to know before marketing with Sari Kimbell, founder of Sari Kimbell Coaching. Learn all about what you could be forgetting, and what you need to be keeping in mind, with running your CPG business.

Join Karin and Alison, co-founders of Umai Marketing, as they interview Trish Wesevich, founder of Capital Kitchens and LaunchPoint Culinary Services. Get the inside scoop on challenges and some key tips on how to start and grow your dream CPG business.

Dragon Spirits founder Lamar Romero joins Alison and Karin to discuss his brand activation strategy in a post-pandemic world, offers hope in the form of humanity’s need to congregate, and shares his business philosophy. Romero revolutionized the brand ambassador marketplace by creating a more inclusive workplace. He does not believe in the need to hire models to sell products, instead focusing on personality and work ethic. The result is a flourishing business specializing in the marketing of wineries, distilleries, breweries, and consumer products. Romero is always thinking ahead. In a world filled with uncertainties, he’s prepared Dragon Spirits to be a certainty within the marketing industry.

You’re at the grocery store, heading down the chip aisle. 💭 There’s a bag of fairtrade plantain crisps to your right and a box of sustainably packaged pretzels to your left. As a mindful consumer with an equal appetite for both flavors, you’re torn. So… as a CPG brand or marketer, how can we ease the burden of choice for our customers? We’ve invited Marissa Epstein of Springdale Ventures onto the pod to address exactly that! Y’all, this is a big deal. 👏  Marissa has worked with emerging brands to build innovative products, technology, and services for 10+ years. And, she led nutrition initiatives at The White House alongside Michelle Obama!!! For more from us, head to umaimarketing.com

If you wanna work smarter, not harder, you’ve got to MoSCoW it! And, we’re not talking about the mule variety. 🍸It’s an acronym for… M - Must have, S - Should have, C - Could have, W - Won't have. Or, creating priority-based systems that truly move the needle. Joi Chevalier is the Founder and CEO of The Cook’s Nook - a culinary incubator at the intersection of food and tech made for CPG entrepreneurs as well as the plethora of professionals needed to develop consumer products. Many more thoughtful nuggets of wisdom await on this episode of UMAI Social Circle. For more from us, head to umaimarketing.com

The Good Food CFO, Sarah Delevan, breaks down the best processes and strategies for creating and implementing a stand-out financial model that will help your business become more profitable.

Alison picks Buttermilk Creative’s Founder, Andy Kurtts’, brain to discover the inside scoop on branding and packaging. Find out what buyers look for, how to draw consumers in for a bite, and the small details that can make or break packaging.

Photographer, Food Stylist, and Educator Ashleigh Amoroso joins the podcast to discuss what CPG brand owners should know leading up to that big day. She’s worked with such household names as Magnolia Home (Chip and Joanna Gaines, how cool?!), Patron, and Tillamook - now, she’s sharing some of those lessons learned with YOU. Ya better listen.

How MUCH of your product should you STOCK? Whether it’s your first product run or your 100th - it’s a question you’re continuously asking yourself! While it’s tempting to consult your nearest fortune teller on this matter, it’s 100% not recommended. 🙅 Instead, check out this interview with Ellen Wilson! She’s Amplify Snack Brands’ very own Senior Supply Chain Planner and answering the above question for clean snack brands is her expertise... For more from us, head to umaimarketing.com