MaryLeigh Bliss, chief content officer at YPulse, breaks down new survey data on how 8-to-12-year-olds consume media. Based on a survey of 1,500 tweens in North America, the findings show YouTube operates as the dominant platform in this age group's life, preferred over streaming services by 66% of respondents. Bliss explains what Mr. Beast's formula gets right, why 70% of tweens still have weekly family movie nights, how short-form content breadcrumbs viewers into bingeable series, and what it means that 87% of tweens want diverse representation on screen.