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New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Va... more
FAQs about Up Next with Gabriella Mirabelli:How many episodes does Up Next with Gabriella Mirabelli have?The podcast currently has 475 episodes available.
August 07, 2025UN 374 - IJRM. A/B Testing. Explore the hidden flaws in A/B testing on platforms like Google and Meta. In this episode, marketing professor Johannes Boegershausen reveals why ad delivery algorithms often undermine true randomization and what that means for marketers and researchers. Learn why platform-based test results shouldn't be over-extrapolated—and how to run more reliable experiments....more24minPlay
July 31, 2025UN 373 - Luciana Núñez. Coaching Power. In this episode, executive coach Luciana Núñez shares actionable insights from her book Coaching Power. She explains how leaders can drive performance by balancing coaching, managing, and leading — while building a strong coaching culture. Perfect for professionals looking to lead with clarity, empathy, and impact....more28minPlay
July 24, 2025UN 372 - YPulse. IRL Events In this episode, YPulse’s MaryLeigh Bliss discusses Gen Z and Millennials’ renewed interest in in-person events. She shares key trends from YPulse’s latest report, including venue preferences, the rise of brand pop-ups, and how brands can create immersive, shareable experiences. Learn what young consumers want from real-life events, and how your brand can meet them there....more30minPlay
July 17, 2025UN 371 - Mike Peterson. Leading in the Age of Digital Disruption. In this episode, leadership expert Mike Peterson, author of Leading in the Age of Digital Disruption, shares actionable strategies for navigating rapid change in today’s workplace. Discover how trust, transparent communication, and accountability can empower leaders to drive clarity and performance during digital transformation. A must-listen for professionals facing disruption across industries....more28minPlay
July 10, 2025UN 370 - IJRM. Decoding Emoji Marketing.Marketing researchers Jacob Almaguer, Reto Felix, and Colleen Harmeling unpack the strategic use of emojis in brand communication. Their conceptual framework explores how emojis shape clarity, intimacy, and consumer perception — highlighting the importance of context, audience, and cultural nuance....more29minPlay
June 26, 2025UN 369 - David Hirshfeld. Startup Insights. In this episode, David Hirshfeld, founder and CEO of Tekyz, shares practical insights on leadership, culture, and what distinguishes successful ventures from those that fail. He reflects on lessons from his own entrepreneurial journey, including both a successful exit and a company that didn’t make it....more28minPlay
June 19, 2025UN 368 - YPulse. Youth Behavior Insights. In this episode, YPulse’s MaryLeigh Bliss shares fresh insights from two new reports on Gen Z and Millennial behavior around AI and social media. The conversation explores surprising declines in major platform use, the rise of smaller, community-driven apps, and how young people are embracing AI as a helpful tool rather than a threat. It’s a revealing look at what’s driving the next wave of digital habits....more27minPlay
June 12, 2025UN 367 - James Nord. Fohr & Influencer Marketing. Influencer marketing isn’t just a trend, it’s becoming the main event. In this episode, Fohr CEO James Nord explains why brands must stop treating it as a bolt-on and start building around it. From authenticity myths to smarter metrics, Nord outlines the mindset shift needed to win in the new marketing era....more28minPlay
June 05, 2025UN 366 - IJRM. The Power of Anticipation.In this episode, Adrian Palmer, professor of marketing at Henley Business School, discusses his research, published in IJRM, on anticipation in consumer behavior. He focuses on the often-overlooked period between the moment of purchase and the experience of the product or service. This "anticipation effect" plays a significant role in shaping customer satisfaction and overall perception. Palmer shares insights into the cognitive and emotional processes at play during this time and explains how marketers can strategically leverage anticipation to enhance the customer experience....more27minPlay
May 29, 2025UN 365 - Mason Breeding. Gaming Influencers. This episode features Mason Breeding, a talent manager in the gaming creator economy, discussing how gaming influencers are changing digital marketing. He explains what brands get right and wrong when working with creators and stresses the importance of authenticity and community. Breeding also talks about the value of long-term partnerships and smarter ad strategies in gaming....more28minPlay
FAQs about Up Next with Gabriella Mirabelli:How many episodes does Up Next with Gabriella Mirabelli have?The podcast currently has 475 episodes available.