In this solo episode of the UN-Market Your Business podcast, I'm pulling back the curtain on the full lead magnet system — not just the freebie itself, but every page and email that surrounds it. If you've been pouring energy into creating the perfect freebie and wondering why people aren't converting into paying clients, this episode is your wake-up call. A mediocre lead magnet with a great system will outperform a brilliant freebie with no follow-through every single time — and I'm going to show you exactly how to build that system.

The UN-Market Your Business Podcast is available anywhere you listen. Get access to all the links and resources mentioned in this episode by going to ⁠UNMarketYourBusiness.com/podcast⁠

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Thanks for tuning into another episode of the UN-MARKET Your Business Podcast, where we're redefining what it means to position yourself as the authority in your niche and attract clients who are excited to work with you. Knowing you're listening and growing alongside me truly makes this journey worthwhile.

Thank you so much for hanging with me and checking out this episode. Your continued support is very important to me. If this episode proved valuable to you and you want more, make sure to subscribe so you don't miss a single episode. By doing so, you'll get my FREE WOW! Website Planner!

And while you're here, why not share this podcast with a friend. You are a very important part of helping me reach more Purpose Driven entrepreneurs, just like yourself. I would also be honored if you would Review the podcast and leave a rating. I totally LOVE reading reviews!

🎵 Follow on Spotify → 

🎙️ Review on Apple Podcasts →  (opens in the Podcasts app)

⭐ Leave a Google Review → 

Welcome to Episode 200 of the UN-Market Your Business podcast — and yes, I'm celebrating! This milestone episode dives deep into one of the most misunderstood tools in your marketing toolkit: the lead magnet. This isn't Lead Magnet 101. I'm addressing the strategic mistakes coaches and purpose-driven entrepreneurs make before they ever write a single word for their freebie — and exactly how to fix them. If your lead magnet is collecting dust instead of clients, this episode is your wake-up call.

he UN-Market Your Business Podcast is available anywhere you listen. Get access to all the links and resources mentioned in this episode by going to ⁠UNMarketYourBusiness.com/podcast⁠

SUBSCRIBE, SHARE & REVIEW

Thanks for tuning into another episode of the UN-MARKET Your Business Podcast, where we're redefining what it means to position yourself as the authority in your niche and attract clients who are excited to work with you. Knowing you're listening and growing alongside me truly makes this journey worthwhile.

Thank you so much for hanging with me and checking out this episode. Your continued support is very important to me. If this episode proved valuable to you and you want more, make sure to subscribe so you don't miss a single episode. By doing so, you'll get my FREE WOW! Website Planner!

And while you're here, why not share this podcast with a friend. You are a very important part of helping me reach more Purpose Driven entrepreneurs, just like yourself. I would also be honored if you would Review the podcast and leave a rating. I totally LOVE reading reviews!

🎵 Follow on Spotify → 

🎙️ Review on Apple Podcasts →  (opens in the Podcasts app)

⭐ Leave a Google Review → 

In this solo episode of the UN-Market Your Business podcast, Carol J. Dunlop breaks down the science behind the 7-second window that determines whether a website visitor stays or bounces — and what every coach and service provider needs to do about it. You'll discover what visitors are silently deciding the moment they land on your home page, what must be visible above the fold, and how to write a headline that makes your ideal client feel like they've finally found their person. If your website is getting traffic but not clients, this episode is going to show you exactly where the disconnect is.

The UN-Market Your Business Podcast is available anywhere you listen. Get access to all the links and resources mentioned in this episode by going to UNMarketYourBusiness.com/podcast

SUBSCRIBE, SHARE & REVIEW

Thanks for tuning into another episode of the UN-MARKET Your Business Podcast, where we're redefining what it means to position yourself as the authority in your niche and attract clients who are excited to work with you. Knowing you're listening and growing alongside me truly makes this journey worthwhile.

Thank you so much for hanging with me and checking out this episode. Your continued support is very important to me. If this episode proved valuable to you and you want more, make sure to subscribe so you don't miss a single episode. By doing so, you'll get my FREE WOW! Website Planner!

And while you're here, why not share this podcast with a friend. You are a very important part of helping me reach more Purpose Driven entrepreneurs, just like yourself. I would also be honored if you would Review the podcast and leave a rating. I totally LOVE reading reviews!

🎵 Follow on Spotify → 

🎙️ Review on Apple Podcasts →  (opens in the Podcasts app)

⭐ Leave a Google Review → 

In this episode of the UN-Market Your Business podcast, host Carol J. Dunlop tackles a silent business killer that nobody is talking about: website shame. If you've ever cringed before sending someone your URL — or changed the subject when a potential client asked for your website — this episode names exactly what that feeling is and what it's costing you in real dollars. Carol breaks down why website shame happens, the five damaging side effects it creates, and a four-step prescription to turn your website from a source of embarrassment into a round-the-clock client attraction machine.

The UN-Market Your Business Podcast is available anywhere you listen. Get access to all the links and resources mentioned in this episode by going to https://UN-MarketYourBusiness.com/podcast

SUBSCRIBE, SHARE & REVIEW

Thanks for tuning into another episode of the UN-MARKET Your Business Podcast, where we're redefining what it means to position yourself as the authority in your niche and attract clients who are excited to work with you. Knowing you're listening and growing alongside me truly makes this journey worthwhile.

Thank you so much for hanging with me and checking out this episode. Your continued support is very important to me. If this episode proved valuable to you and you want more, make sure to subscribe so you don't miss a single episode. By doing so, you'll get my FREE WOW! Website Planner!

And while you're here, why not share this podcast with a friend. You are a very important part of helping me reach more Purpose Driven entrepreneurs, just like yourself. I would also be honored if you would Review the podcast and leave a rating. I totally LOVE reading reviews!

🎵 Follow on Spotify → 

🎙️ Review on Apple Podcasts →  (opens in the Podcasts app)

⭐ Leave a Google Review → 

In this engaging guest episode of the UN-Market Your Business podcast, host Carol J. Dunlop sits down with Valencia Holland — certified image consultant and founder of The Style Educator — to unpack the powerful connection between personal image and business success. If you're a coach or purpose-driven entrepreneur who struggles to get dressed, feels invisible in a sea of competitors, or wonders whether your appearance is helping or hurting your brand, this episode is your wake-up call.

The UN-Market Your Business Podcast is available anywhere you listen. Get access to all the links and resources mentioned in this episode by going to UN-MarketYourBusiness.com/podcast

SUBSCRIBE, SHARE & REVIEW

Thanks for tuning into another episode of the UN-MARKET Your Business Podcast, where we're redefining what it means to position yourself as the authority in your niche and attract clients who are excited to work with you. Knowing you're listening and growing alongside me truly makes this journey worthwhile.

Thank you so much for hanging with me and checking out this episode. Your continued support is very important to me. If this episode proved valuable to you and you want more, make sure to subscribe so you don't miss a single episode. By doing so, you'll get my FREE WOW! Website Planner!

And while you're here, why not share this podcast with a friend. You are a very important part of helping me reach more Purpose Driven entrepreneurs, just like yourself. I would also be honored if you would Review the podcast and leave a rating. I totally LOVE reading reviews!

🎵 Follow on Spotify → 

🎙️ Review on Apple Podcasts →  (opens in the Podcasts app)

⭐ Leave a Google Review → 

In this episode of the UN-Market Your Business podcast, host Carol J. Dunlop reveals nine proven strategies to convert your existing website traffic into paying clients without spending another dollar on advertising. If you're tired of getting website visitors but no sales, this episode shows you exactly how to optimize your site for search, create compelling content that speaks to your ideal client's problems, and build a conversion system that turns browsers into buyers. Plus, Carol announces her biggest Black Friday giveaway yet—five complete marketing toolkits worth over $1,000, absolutely free.

Get access to all the links and resources mentioned in this episode by going to UN-MarketYourBusiness.com/podcast

SUBSCRIBE, SHARE & REVIEW

Thanks for tuning into another episode of the UN-MARKET Your Business Podcast, where we're redefining what it means to position yourself as the authority in your niche and attract clients who are excited to work with you. Knowing you're listening and growing alongside me truly makes this journey worthwhile.

Loved what you heard today? Hit that subscribe button so you never miss our weekly episodes packed with marketing wisdom.

If this episode sparked some ideas for you, why not share it with a fellow purpose driven entrepreneur? And if you're feeling extra awesome, drop a quick rating or review on Apple Podcasts or Spotify - those honest words help other business owners find our growing community (and honestly, they make my day)!

In this powerful episode of the UN-Market Your Business podcast, host Carol J. Dunlop reveals the 5 uncomfortable coaching conversations that every coach and purpose-driven entrepreneur must have—either with their clients or themselves. Discover why your content isn't the problem (your offer is), how perfectionism is killing your profits, why giving away too much free content sabotages your paid programs, and why your low pricing strategy is actually insulting your expertise. If you're ready to stop hiding behind tactics and start making bold business decisions that explode your coaching business profits, this episode is your wake-up call.

Get access to all the links and resources mentioned in this episode by going to

SUBSCRIBE, SHARE & REVIEW

Thanks for tuning into another episode of the UN-MARKET Your Business Podcast, where we're redefining what it means to position yourself as the authority in your niche and attract clients who are excited to work with you. Knowing you're listening and growing alongside me truly makes this journey worthwhile.

Loved what you heard today? Hit that subscribe button so you never miss our weekly episodes packed with marketing wisdom.

If this episode sparked some ideas for you, why not share it with a fellow purpose driven entrepreneur? And if you're feeling extra awesome, drop a quick rating or review on Apple Podcasts or Spotify - those honest words help other business owners find our growing community (and honestly, they make my day)!

In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop shares the crucial balance between supporting and challenging coaching clients to maximize their transformation results. Drawing from her experience as both a personal trainer and business coach, Carol reveals why being just a cheerleader isn't enough and provides five essential strategies for coaches who want to help their clients achieve breakthrough results without crossing into destructive territory.

Get access to all the links and resources mentioned in this episode by going to UN-MarketYourBusiness.com/podcast

SUBSCRIBE, SHARE & REVIEW

Thanks for tuning into another episode of the UN-MARKET Your Business Podcast, where we're redefining what it means to position yourself as the authority in your niche and attract clients who are excited to work with you. Knowing you're listening and growing alongside me truly makes this journey worthwhile.

Loved what you heard today? Hit that subscribe button so you never miss our weekly episodes packed with marketing wisdom.

If this episode sparked some ideas for you, why not share it with a fellow purpose driven entrepreneur? And if you're feeling extra awesome, drop a quick rating or review on Apple Podcasts or Spotify - those honest words help other business owners find our growing community (and honestly, they make my day)!

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop reveals nine essential website security strategies that every WordPress site owner needs to implement. Discover actionable steps to protect your business hub from hackers, malware, and security threats that could take your site offline during critical sales periods like Black Friday.

In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop reveals nine essential website security strategies that every WordPress site owner needs to implement. Discover actionable steps to protect your business hub from hackers, malware, and security threats that could take your site offline during critical sales periods like Black Friday.Get access to all the links and resources mentioned in this episode by going to UN-MarketYourBusiness.com/podcast
SUBSCRIBE, SHARE & REVIEW

Thanks for tuning into another episode of the UN-MARKET Your Business Podcast, where we're redefining what it means to position yourself as the authority in your niche and attract clients who are excited to work with you. Knowing you're listening and growing alongside me truly makes this journey worthwhile.

Loved what you heard today? Hit that subscribe button so you never miss our weekly episodes packed with marketing wisdom.

If this episode sparked some ideas for you, why not share it with a fellow purpose driven entrepreneur? And if you're feeling extra awesome, drop a quick rating or review on Apple Podcasts or Spotify - those honest words help other business owners find our growing community (and honestly, they make my day)!

In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop reveals her behind-the-scenes secrets for creating and monetizing the Ultimate List Building Bundle. Discover how she turned a free bundle into multiple revenue streams while building awareness and growing her email list with engaged subscribers.

Get all the links and resources mentioned in this episode at UNMarketYourBusiness.com/podcast

SUBSCRIBE, SHARE & REVIEW

Thanks for tuning into another episode of the UN-MARKET Your Business Podcast, where we're redefining what it means to position yourself as the authority in your niche and attract clients who are excited to work with you. Knowing you're listening and growing alongside me truly makes this journey worthwhile.

Loved what you heard today? Hit that subscribe button so you never miss our weekly episodes packed with marketing wisdom.

If this episode sparked some ideas for you, why not share it with a fellow purpose driven entrepreneur? And if you're feeling extra awesome, drop a quick rating or review on Apple Podcasts or Spotify - those honest words help other business owners find our growing community (and honestly, they make my day)!