UNAIDED: The Brand Building Podcast

No one in business succeeds unless they have a growth mindset. However, you just can’t anchor growth to profit for profit’s sake. You need to have a bigger impact on your community and the world. This is what Marissa Solis believes is purposeful growth. In this episode, she joins Evan Brandoff to talk about how she has been applying that throughout her career—from her incredible eighteen-plus years at PepsiCo to her current role leading all global brand and marketing initiatives for the NFL. Marissa dives deeper by discussing the community impact of sports on brands as they continue to grow. For Marissa, sports are the ultimate connector. We can see this in the way sports fandoms create energy, loyalty, and community that brands can leverage. Join her in this conversation as you discover the power of sports to brand growth and, most importantly, to the community.

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If you are a brand that wants to be young, why don’t you bring the next generation as your audience? But how do you drive your engagement with your audience? In this episode, Tressie Lieberman, VP of Digital Marketing for Chipotle, dives into driving customer engagement and growth through digital transformation. Tapping insights from different generations allowed Chipotle to find broad things their audience can dive into regardless of where they fit in some segmentations. Tressie mentions that they will bring TikTok content creators and influencers into the test kitchen where tasting happens and see their reaction. There’s no way you can go to the Cultivate Centers and not be happy. Tune in to this episode today with Tressie Lieberman.

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Even in a constantly evolving business landscape, there are some things that will never change, like the fact that everyone needs a haircut. By identifying and fulfilling basic human needs like this, businesses can build a strong foundation for success. In this episode, we have Fred Punke, the Managing Partner of Capital Group Holdings and owner of 25 hair salons. Fred shares his journey of getting into the hair salon space through franchising. He discusses the world of franchising, including its components and how to get into it successfully. Drawing from his experience and knowledge, Fred offers valuable insights and proven strategies for individuals wanting to get into franchising. Fred also touches on effective marketing models, the marketing funnel, local advertising, and more. Tune in and hear how haircuts have made Fred Punk one of the most successful franchisees and entrepreneurs.

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Walmart has entered the virtual experiences chat. As we see technology advancing every single day, businesses are looking for ways to keep up while continuing to drive meaningful content and provide value. In this week’s episode, Justin Breton, the Director of Brand Experiences & Partnerships at Walmart, joins Evan Brandoff on UNAIDED. They discuss how Walmart drives meaningful engagement through virtual experiences, the process and shift of brand perception, how people are engaging with Walmart outside of what the traditional walls may appear to be, and much more. 

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How do you move your brand forward? And how do you continue to move your brand forward?

In this episode, Lisa Hake the Vice President of Marketing and Communications at Great Clips joins Evan Brandoff to discuss entrepreneurship in marketing leadership. They dive into system-wide opportunities to support brand growth and her own career journey as an entrepreneur. 

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It’s a balancing act to deliver against objectives, deliver profits to the community and think about the impact. But, when a business can set aside resources to make itself more profitable, it has the ability to make a long lasting impact. Evan Brandoff explores this with Linda Bethea, the Head of Marketing at Danone North America. She discusses how she’s helped iconic brands serve local communities and promote noble advocacies, all while keeping good revenue. Linda also dives deep into what doing business for good means and how to achieve that. 

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Sports sponsorships offer more than just a marketing opportunity. They also provide a chance to make a difference in the community. Corporate social responsibility is a key part of any business, and sponsorships are an excellent way to give back. By partnering with a local sports team or event, businesses can show their support for the community and make a positive impact. In this episode, Patrick Sommers, the AVP in Sponsorships and Events at Northwell Health, speaks about the impact of playing sports on your career, the potential of sponsorships, and how to evaluate the right opportunities. He also highlights the power of sports sponsorships in making a difference in the community.

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In this episode, Evan Brandoff speaks with Abe Kamarck, CEO and Founder of True Made Foods, about why you must study your customer before going to market, why it's important to rise with a trend when it comes to educating the consumer, and how True Made Foods is changing the game in the condiment space.

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Creativity helps solve problems and advance important causes, including health care. Today, we are joined by John Englehart, the Senior Vice President and Chief Communications & Marketing Officer at Hospital for Special Surgery (HSS), the world’s largest academic medical center focused on musculoskeletal health. John talks about the important role strategic creativity has in their goal of achieving and advancing a standard of excellence in health care. 

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Thank you for all your support during Season 1. We will be back with Season 2 in the Fall, but make sure to keep an eye out for some special episodes during the Summer.

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