In a year where many consultancies struggled, US martech boutique "Stitch" crushed it. Their secret? Intentionally designing a strategy around a single tech vendor, and then building from there. Stitch CEO Michael Burton is back to share why doubling down on a partnership like this worked, how the tech consulting landscape is shifting, and why 2025 looks even better. Listen in to learn why sometimes "putting all your eggs in one basket" might be smarter than you think.

Episode guest: Michael Burton, Founder and CEO, Stitch.

Voices, production, etc. by Ash and Flo.

Pls. find the shownotes for this episode at unbillable-hrs.com

Most consultancies "do marketing" like they think it should be done, which is: as mere promotion. The most successful firms, however, do it differently - and follow a process which, Ash and Flo argue, is much more similar to scientific publishing... Listen in to learn how, why - and why you should consider 'copying science' in this way, too.

Voices, production, etc. by Ash and Flo.

Did "Gen AI" just create a "leopards-eat-my-face" moment in consulting? Ash and Flo aren't entirely sure yet... but they're certain the technology - with all its current issues - has started to impact the industry. Listen in on their discussion how firms and their marketers should respond:

It’s that time of year when consulting firms pull out their crystal balls to forecast the future. But we’re turning the spotlight back on them. Austin McNair from Hinge gives us a sneak peek into their upcoming research on high-growth consulting firms. Curious about what makes firms thrive or want our wild predictions? Tune in and get ahead of Hinge’s newest insights.

Episode guest: Austin McNair, marketing lead, Hinge

Voices, production, etc. by Ash and Flo.

Pls. find the shownotes for this episode at unbillable-hrs.com.

Ever wonder why consultancy marketing is such an uphill struggle? Well, we've identified the root causes—and in this episode, Ash and Flo will both present them to you and share tips for resolving them. Enjoy!

Ever wondered whether setting up one of those LinkedIn-Newsletters we're all constantly invited to subscribe to would be ... worth it? We always had our doubts... until we came across Westofcenter's Andy West, who, clearly, aced the LI-NL with his helpful, concise, and, above all, highly social "Agency Advisory." So... we invited him to the show, and asked him to explain ...

Episode guest: Andy West, founder, Westofcenter Consulting

Voices, production, etc. by Ash and Flo.

Pls. find the shownotes for this episode at unbillable-hrs.com.

Stressed out by "new biz," RFPs, pitches and proposals? Might be your firm's vague value proposition is at fault... Listen to Ash and Flo discussing the "downstream" issues caused by too broad, too generic propositions, and how these lead to much-too-high pre-sales and bid management efforts and business development cost. Oh, and, stay tuned for their tips re. how to do better!

Voices, production, etc. by Ash and Flo.

We constantly tell consultancy marketers to speak less about what their firms do, and more about which outcomes they can deliver. But hey, easy for us to say, right? What are you supposed to do if your firm doesn't seem to have any hard outcome data points to share? Ash and Flo explain: 

Voices, production, etc. by Ash and Flo.

Can you position - and then successfully grow - a firm by positioning it around a extreme, if not "radical" candor? Nikhil Suresh and his colleagues over at Hermit Tech (a "radically ethical" data consultancy) sure think so - and continue to make waves by calling out the bullshit in all things digital, data, and AI. Listen in to hear Nik speak to how it's working for them!

Voices, production, etc. by Ash and Flo.

Do your firm's service websites convert... or stink? Chances are, they're at least a bit smelly - simply because that's the expected state of things in this industry of ours. But don't fret... you can make them much, much more effective quickly by using the principle and structure Flo discusses in this episode.