To SEO, or not to SEO? Ash and Flo chat about “search”, and discuss the role of SEO, PPC, etc. in firm marketing, plus some ideas for how to view and use search marketing. Oh, and: They go a bit off script, too … you’ve been warned!

Care for a case study in ”firm marketing, done right”? We spoke with Thomas Rohrbach, co-founder and MD at NEONEX, a German industry digitalization consultancy, and Noah Haxel, the firm’s marketing manager. Together, we discuss NEONEX’ marketing strategy and brand-building journey, its focus on ”positioning” - and why they offer ”packaged” consulting services with pricing (!) on their website.

Let’s talk about the stuff which gets in the way, shall we? Ash and Flo sum up the biggest ”marketing struggles” (i.e., challenges around marketing effectiveness) they’ve come across both in their careers, and offer a few pointers for how to overcome them.

Here’s the thing: You’ll never be able to do effective marketing if “the business” doesn’t do their part to build authority for the practice. But… how, exactly, would they do that? We’ve asked former consulting executive and authority expert Luk Smeyers – and he had some answers you wouldn’t want to miss!

Continuing their chat about ”process stuff,” Ash and Flo share a few insights into how they think about building processes not just for content production, but for running their teams / their team’s day-to-day. Care to listen in?

Enough with the planning already - it’s time to start implementing everything you’ve said you’d deliver in 2022! But... wait: What was the best way to get from ”planning” to ”traction” without dropping too many balls again? Ash and Flo discuss a process you might like to copy:

We’re back for the new year – and we’re not alone! Kira Tchernikovsky joins Ash and Flo to kick off 2022 with some practical adice around how to work with (and in) your firm’s CRM. Listen in to hear how you could start working with hard sales and business data in the new year!

Oh, my ... recruitment - hiring - retention - ouch! Professional services firms (and their marketing teams) struggle with ”The Great Resignation”, too - and Ash and Flo discuss a few ideas for dealing with it. Check it out!

Trust us: If you create any ”Thought Leadership” content at all, you‘ll not want to miss this episode. Because in it, Ash and Flo hear from Andy Rogerson, who regularly surveys executives about their TL expectations, preferences, and, yes: reading habits. Listen in to learn what your clients want to read, and how!

Truth: If you work in consultancy marketing, you will get sh#tty requests at times - asks for stuff neither you nor your time should spend any time on. So... how do you say ”no” to these when they come your way - constructively?