Recorded straight from the conference floor in Nashville at Amazon UnBoxed conference. In this episode of Coffee, Commerce & Cabernet, Destaney and Gabi break down the announcements that matter most from the new Creative Studio upgrades, to evolving Rufus search behavior, to the rapid rise of natural-language tools inside Ad Console.

They unpack what these updates actually mean for brands & agencies, how they’ll impact campaign structure, creative strategy, and day to day optimization, and where Amazon is clearly signaling the future of retail media is headed.