UNBOXED

Saffron Barker started uploading to YouTube at 15-years-old and it didn’t take long for her to capture the attention of viewers. Ever since, she has consistently uploaded weekly vlogs that provide an intimate glimpse into her family's life.

In this episode, Saffron opens up about a time when it all became too much and the impact it had on her loved ones. She explains how she adapted to find a healthier balance, and created a way of working that has allowed her to stay consistent and reach the level of success she has.

00:00 - 02:12 What inspires Saffron
02:12 - 07:14 Saffron's dreams of being a pop-star
07:15 - 11:10 First YouTube video
11:10 - 13:55 When YouTube became a career option
13:55 - 19:15 The impact it's had on her and her family
19:15 - 21:10 Managing money
21:10 - 23:30 Building her dream home
23:30 - 29:17 How a career as a creator has changed
29:17 - 35:33 Dealing with negativity and cancel culture
35:33 - 39:28 Working with GymShark
39:28 - 43:53 Working with Spotify on a podcast
43:53 - 46:00 Saffron's goals going forward
46:00 - 47:30 Saffron's advice to her 15-year-old self
47:30 - The creators Saffron loves

Saffron's favourite creators:

Wendy Barker

Jed Barker

Casey Barker

This episode is sponsored by Viewture. Providing up-front funding for content creators.

You can find more UNBOXED content on social @unboxedwithjordan.

A Listen production, with Arcade Media.

Co-founded by friends Kesang Ball & Sam Blenkinsopp, Trippin is an independent community of diverse voices connecting people and cultures from all over the world. The platform, which started out as a Facebook group, offers travel guides, tools, local tips and travel tricks, and provides a deeper cultural understanding of unique destinations.

In this episode, Kesang & Sam offer valuable insights on collaborating with local content creators, cultivating and shaping communities, identifying present-day opportunities in the space, as well as some tips on how to get there.

00:00 - 05:43 What is Trippin and the role it plays in the travel industry
05:43 - 08:40 How to build community whilst scaling
08:40 - 09:40 Discovering communities to build in today's landscape
09:40 - 11:25 How Reddit is benefiting the music industry
11:25 - 15:08 Trippin's brand consultancy arm, 'All Corners'
15:08 - 17:00 How brands can be more inclusive
17:00 - 20:35 Why having a mentor is important
20:35 - 22:15 How to find a mentor
22:15 - 22:54 What's exciting them in the space right now
22:54 - 25:05 Creators they are loving at the moment
25:05 - The vision for Trippin
 
Their favourite creators right now:

Mikaela Loach, Rock Man Ethan & Taste Cadets

Lucy Mountain, a fitness and health creator, transitioned from food recommendations to anti-diet culture content. She now identifies as a "recovered diet culture victim" and recently launched Nobs, a beginner-friendly fitness app. As the Founder, Lucy is redefining her role and shaping the company to align with her personal aspirations.

Lucy offers insights in longevity in a crowded market, and how she believes building out your own brands should be a priority for all creators. 

00:00 - 03:03 How Lucy got into this career and how it's evolved 
03:03 - 05:40 How diet culture impacted a generation
05:40 - 07:30 Highs and lows of being a creator
07:30 - 10:24 Managing money and what to know
10:24 - 11:58 How Lucy plans on scaling Nobs
11:58 - 18:36 Longevity in the creator space and building out your own path
18:36 - 23:45 Vulnerability and the expectations on creators
23:45 - 29:00 Creating for TikTok 
29:00 - 30:40 Moving away from brand deals as a creator
30:40 - 33:22 What makes Lucy happy
33:22 - 34:45 One piece of advice for a creator starting today
34:45 - Lucy's favourite creator

Woody & Kleiny are creators who you'd class as OG’s in the YouTube space. They have been creating content for over 10 years and during this decade, they've refined and developed tried and tested strategies that have optimised their content — allowing them to reach over 10.3 billion views in 2022 alone. Jordan unpicks the inner workings of their productions and the blueprints of their high performing videos as they share why they think their content has done so well.

Before anything else though, Woody & Kleiny base their solid ground on a longstanding friendship and in addition to discussing how they've made it work through the years, they delve into how they have adapted to the ever-changing landscape of various social media platforms. They also reveal how they have diversified their income streams and built multiple businesses as creators. This episode is an exciting behind-the-scenes of two of the biggest names in the UK creator economy.

00:00 - 02:10 The feeling of hitting 10.3 billion views
02:10 - 05:35 Advice for building and shaping your skills as a creator
05:35 - 08:08 The importance of short-form content
08:08 - 13:32 Viral hacks they use for their content
13:32 - 18:02 Maintaining a friendship whilst running a business
18:02 - 21:27 Times when content has gone too far
21:27 - 24:29 The value of the WAK Pad
24:29 - 26:48 The future of their channels
26:48 - 27:58 One piece of advice for creators starting today
27:58 A creator they're loving at the moment

Woody & Kleiny's favourite creators right now:

Woody: @thep00lguy
Kleiny: @nelkfilmz

With over 4 million subscribers, Calfreezy has made a name for himself with entertaining and outrageous content, but in this candid conversation, he reveals why he doesn't view his channel as a success and what his ambitions are for the future.

As a co-founder of The Fellas Studio, which has produced hit shows such as Saving Grace, The Club, The Fellas, Not My Bagg, and more, Calfreezy offers an inside look at the strategy behind the success of their podcasts. From understanding their audience to creating relatable content, he shares the fundamentals that make their shows resonate with listeners. Don't miss this insightful and entertaining conversation with one of the biggest names in YouTube culture.

00:00 - 02:20 Motivation for creating content
02:20 - 04:52 Journey on YouTube
04:52 - 06:39 Thoughts on changes in YouTube over the years
06:39 - 11:22 Favourite video creation - KSI hamster funeral
11:22 - 22:40 Success in the podcast world with The Fellas and The Fellas Studios
22:40 - 23:35 Creators Calfreezy wants to collaborate with on a podcast
23:35 - 25:22 The future of the creator economy
25:22 - 26:14 Favourite content creator
26:14 Advice for new content creators

Calfreezy's favourite creator right now: AJ Shabeel

You can find more UNBOXED content on social @unboxedwithjordan.

A Listen production, with Arcade Media.

Joining from Salt Lake City is London Lazerson – a creator whose not afraid of setting himself up for an epic challenge. London's content has ranged from extreme sports to comedy and after 10 years in the game, he now has over 9.5m followers on TikTok and created commercials for huge brands such as Tesla. 

In this episode, we discover the moment that made London's career, the three pillars he sticks to when creating content and why he uses his platform to fulfil people's dreams.

00.00 - 01:31 - Early days as a creator
01:32 - 02:56 - Trying out new ideas and formats
02:57 - 03:32 - Viral tipping point and his first comedy video
03:33 - 04:17 - Working as a creative director at an ad agency
04:18 - 06:18 - First setback
06:19 - 12:56 - Launching a TikTok channel and learning how to define a great hook
12:57 -  15:54 - His three pillars system
15:55 - 18:25 - Most challenging piece: shooting the highest ever Fortnite win
18:25 - 19:41 - Proudest piece: making DJ dreams come true 
19:42 - 20:12 - Thoughts on the future of the creator economy
20:13 - 22:06 - Game plan for YouTube
22:07 - 22:50 - Creator shout out

London's favourite creator at the moment:
Airrack: https://youtube.com/@airrack 

Joe Sugg found fame after his sister, Zoe Sugg, known as Zoella, convinced him to start uploading videos to YouTube. He quickly built a community by posting content such as Q&A's, pranks and challenges and became a core member of the massive 'Brit Crew' moment in 2014.

In this episode, Joe reflects on why collaborating with YouTubers was so important to his success and urges emerging creators today to do the same. He also delves into how Strictly changed his life, what his parents really make of his career and his experiences when entering the world of business.

00:00 - 01:50 Being a YouTube OG and what he's learnt from his time creating
01:50 - 03:26 Mental health and managing it
03:26 - 07:36 Advice to creators
07:36 - 11:26 What it was like to hit 1m subs and the craziest YouTube times
11:26 - 13:15 How the fame affected him as a person
13:15 - 14:54 What they look for when signing talent
14:54 - 16:51 What have been the challenges and lessons whilst setting up his businesses
16:51 - 19:28 Setting up Final Straw Production and the vision
19:28 - 21:05 What his family makes of his career
21:05 -22:20 What is one piece of advice for a creator
22:20 - A creator Joe is loving at the moment

Joe's favourite creator at the moment:


FISH13: https://www.youtube.com/c/FISH13

Jimmy is a former special advisor to the Prime Minister, and worked at No. 10 advising the government on business, entrepreneurship and what the future of our economy could look like.

In this episode we delve into Jimmy's journey into the creator industry, transitioning from politics to podcasting. He provides insights into the political landscape of the creator industry, what his role in goverment was like and how he attempted to connect Westminster to the creator economy.

00:00 - 03:14 What his role in goverment was
03:15 - 05:09 How he connected with the businesses within the creator economy
05:09 - 09:02 The governments perspective on the creator economy
09:02 - 10:28 What can creators learn from traditional business?
10:28 - 13:10 How Jimmy started his own podcast
13:10 - 15:12 Jimmy's experience going into school - the interest in the creator economy
15:12 - 17:50 The future of the creator economy
17:50 - A creator that Jimmy loves

Jimmy's favourite creators right now:

Cole Anderson: https://www.tiktok.com/@coleandersonj?lang=en
Mr Bruff: https://www.youtube.com/channel/UCM2vdqz-7e4HAuzhpFuRY8w

In this special episode of Unboxed, we’re joined by stateside guest, Caleb Simpson from the ‘How Much Rent Do You Pay’ TikTok series. Dialling in from his apartment in New York, Caleb talks about his ‘MTV Cribs meets Humans of New York’ style of content. Earning around 40K a month, Caleb discusses his team, his strategy for promotion, how he perfects his edits and why he believes his content resonates to his 10M following. This episode makes for an exciting BTS insight to one of the US’s biggest TikTok and YouTube creators over the last couple of years.

00:50 - 2:30 How Caleb got into creating videos
2:30 - 4:51 How he developed his apartment tour format
4:51 - 6:25 Caleb's favourite tours
6:25 - 10:35 His process of making a video
10:35 - 13:44 How valuable a format is for a creator
13:44 - 15:45 The value of a team
15:45 - 19:20 Money talks - how Caleb makes money
19:20 - 20:50 Caleb's vision for his channel
20:50 - 21:45 Piece of advice to creators
21:45 A creator that Caleb loves

Caleb's favourite creator right now

Garret Castro: https://www.tiktok.com/@gmcasto?lang=en

This episode was recorded remotely using Riverside. To see how you can achieve 4k video via an easy and seamless to use online studio, head to Riverside.fm, and use UNBOXED at checkout for a 20% discount. 

Head to https://riverside.fm/?utm_campaign=campaign_3&utm_content=2022&utm_medium=affiliate&utm_source=rewardful&via=UNBOXED to redeem.

Henrie is a creator who wears many hats: a presenter for some of the biggest brands including Spotify and KISS, a founder of production company HTK Productions, and a creator that uploads content raging from laugh out loud funny to serious and emotive. Her online portfolio tells a story of exploration and experimentation, and in this episode of UNBOXED, Jordan examines the journey and skills Henrie had to develop to become a credible presenter and a consistent creator.

0:30 - 2:39 - The moment Henrie wanted to be a presenter and entering the industry
2:40 - 3:26 - What good looks like to Henrie and how long she's been doing this career
3:26 - 5:00 - How the industry has changed over the last 4 years
5:00 - 6:35 - The skills Henrie needs to become a professional presenter
6:35 - 9:45 - The launch of her series 'Is Your Area Changing?' and HTK Productions
9:45 - 11:25 - Working with Spotify on Who We Be Talks_
11:25 - 13:17 - Special interviews that have stood out to Henrie
13:17 -14:23 - How she juggles everything and keeps pushing
14:23 - 14:53 - What she'd love to do next
14:53 - 16:50 - The story behind her Untold Stories series
16:50 - 17:58 - What is her advice to a young creative starting today
17:58- 19:09 - Her view on short-form content
19:09 - Henrie's favourite creator

Henrie's favourite creator right now


Face In The News: https://www.instagram.com/faceinthenews/?hl=en