Today’s episode is to help you formulate your unique value proposition. (UVP) This is how you communicate what makes you different in the marketplace, industry, from competitors.

Company/product + ideal client’s problem or interest + offer of value = UVP!

“At Inuit (company/product), we’re simplifying (offer of value) the business of life (problem)”

Get your free copy of my 15 min BUSINESS ASSESSMENT that gets you the most incredible clarity you need right now. Click to get access to this great resource.

GET THE GOODS

Set Epic Goals & Achieve Them get your hands on this week’s workbook to follow along on the activities to get you set up to do some Epic Shit! :P

Get your free copy of my 15 min BUSINESS ASSESSMENTthat gets you the most incredible clarity you need right now. Click to get access to this great resource.

LETS BE FRIENDS

UYB FB COMMUNITY: check out the awesome people in the tribe @unburdenyourbusiness

UYB INSTAGRAM: Come check out some awesome resources @unburden_your_business

UYB SHOWNOTES: Check out more information about the topics in this episode

make sure to say hi in the DMs I am all about getting to know more about you!

Check out more information about the topics in this episode

Sign up to get notified of future episodes. We send you an email only once a week with a roundup of the topics for the week. There will also be bonuses and exclusive access only for those that sign up. Trust me…you want this. :P

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So glad you’re here,

Cassidy

Today’s episode is about figuring out what your brand's story is and how to begin to tell it in a way that compels and attracts your target audience to fall in love with your company. 

Get your free copy of my 15 min BUSINESS ASSESSMENTthat gets you the most incredible clarity you need right now. Click to get access to this great resource.

GET THE GOODS

Set Epic Goals & Achieve Them get your hands on this week’s workbook to follow along on the activities to get you set up to do some Epic Shit! :P

Get your free copy of my 15 min BUSINESS ASSESSMENTthat gets you the most incredible clarity you need right now. Click to get access to this great resource.

LETS BE FRIENDS

UYB FB COMMUNITY: check out the awesome people in the tribe @unburdenyourbusiness

UYB INSTAGRAM: Come check out some awesome resources @unburden_your_business

UYB SHOWNOTES: Check out more information about the topics in this episode

make sure to say hi in the DMs I am all about getting to know more about you!

Check out more information about the topics in this episode

Sign up to get notified of future episodes. We send you an email only once a week with a roundup of the topics for the week. There will also be bonuses and exclusive access only for those that sign up. Trust me…you want this. :P

https://www.unburdenyourbusiness.com/podcast-signup

So glad you’re here,

Cassidy

Scouring the internet you will find a million explanations and examples of branding. Today’s episode is to help you finally understand what it is! 

Get your free copy of my 15 min BUSINESS ASSESSMENTthat gets you the most incredible clarity you need right now. Click to get access to this great resource.

GET THE GOODS

Set Epic Goals & Achieve Them get your hands on this week’s workbook to follow along on the activities to get you set up to do some Epic Shit! :P

Get your free copy of my 15 min BUSINESS ASSESSMENTthat gets you the most incredible clarity you need right now. Click to get access to this great resource.

LETS BE FRIENDS

UYB FB COMMUNITY: check out the awesome people in the tribe @unburdenyourbusiness

UYB INSTAGRAM: Come check out some awesome resources @unburden_your_business

UYB SHOWNOTES: Check out more information about the topics in this episode

make sure to say hi in the DMs I am all about getting to know more about you!

Check out more information about the topics in this episode

Sign up to get notified of future episodes. We send you an email only once a week with a roundup of the topics for the week. There will also be bonuses and exclusive access only for those that sign up. Trust me…you want this. :P

https://www.unburdenyourbusiness.com/podcast-signup

So glad you’re here,

Cassidy

Identifying your core processes gives you consistency, a way to predict business, and stop feeling like you are winging it all day!

Get your free copy of my 15 min BUSINESS ASSESSMENT that gets you the most incredible clarity you need right now. Click to get access to this great resource.

LETS BE FRIENDS

UYB FB COMMUNITY: check out the awesome people in the tribe @unburdenyourbusiness

UYB INSTAGRAM: Come check out some awesome resources @unburden_your_business

UYB SHOWNOTES: Check out more information about the topics in this episode

make sure to say hi in the DMs I am all about getting to know more about you!

Check out more information about the topics in this episode

Sign up to get notified of future episodes. We send you an email only once a week with a roundup of the topics for the week. There will also be bonuses and exclusive access only for those that sign up. Trust me…you want this. :P

https://www.unburdenyourbusiness.com/podcast-signup

So glad you’re here,

Cassidy

Today’s episode is all about defining your company’s focus. When you establish a focus for your business, it’s like handing a compass and clear directions to your team. You’ve already established a core purpose for your company, and defining a clear focus is like applying laser beams through a magnifying glass to one specific set of goals and telling everyone on your team, ‘GO HERE NOW!’ Cutaway from distractions and stop burning valuable energy on tasks and goals that aren’t precisely what you need from your company right now by defining and sticking to a core focus. Don’t waste any more time on tasks that don’t align with your focus. In the episode, I provide you with specific examples of various focuses I’ve defined for my businesses throughout my career, and a solid formula for doing the same for your company. While your focus will change as business needs change, one thing does not: you will never regret giving yourself and your team the benefit of a laser focus to put all your energy into. 

Get your free copy of my 15 min BUSINESS ASSESSMENT that gets you the most incredible clarity you need right now. Click to get access to this great resource.

LETS BE FRIENDS

UYB FB COMMUNITY: check out the awesome people in the tribe @unburdenyourbusiness

UYB INSTAGRAM: Come check out some awesome resources @unburden_your_business

UYB SHOWNOTES: Check out more information about the topics in this episode

make sure to say hi in the DMs I am all about getting to know more about you!

Check out more information about the topics in this episode

Sign up to get notified of future episodes. We send you an email only once a week with a roundup of the topics for the week. There will also be bonuses and exclusive access only for those that sign up. Trust me…you want this. :P

https://www.unburdenyourbusiness.com/podcast-signup

So glad you’re here,

Cassidy

Your personal values guide you to make the right decisions. They give you clarity when life gets confusing. Your company should have the same types of strong values that give you and your team the sense that you’re on the right path, and provide you with the confidence to forge ahead.

Having clearly defined values will attract the right people to work for you, and weed out those who don't vibe well with your culture.

In this episode, I take you through the details of how to define clear values for your company. 

Get your free copy of my 15 min BUSINESS ASSESSMENT that gets you the most incredible clarity you need right now. Click to get access to this great resource.

LETS BE FRIENDS

UYB FB COMMUNITY: check out the awesome people in the tribe @unburdenyourbusiness

UYB INSTAGRAM: Come check out some awesome resources @unburden_your_business

UYB SHOWNOTES: Check out more information about the topics in this episode

make sure to say hi in the DMs I am all about getting to know more about you!

Check out more information about the topics in this episode

Sign up to get notified of future episodes. We send you an email only once a week with a roundup of the topics for the week. There will also be bonuses and exclusive access only for those that sign up. Trust me…you want this. :P

https://www.unburdenyourbusiness.com/podcast-signup

Listen in to get to know the purpose of the show and how it's structured. 

One topic per week and 4 short bite-sized episodes to consume. Workshop style so that you get inspired to take action and make some amazing moves in your biz and life! I  am here to guide you and give you all my 10 years of experience as I have built multiple 6 figure incomes from a variety of sources. I  have done this while raising 3 babies and being present in my marriage. I  also am very passionate about being myself other than all my roles. Self-care is high on the list and with the right freedom and income, I can do it all. So can you! 

I  believe that your company has 4 essential core components that make up its foundation. For a business to be able to grow and scale to its highest potential it must have a strong base. 

In this episode of the podcast, I’m helping you define your company’s purpose.

Motivational author and speaker Simon Sinek puts it simply: why does your company exist, and why should anyone care? In other words, what does your company aim to achieve besides making money? What does your company give back to your community or society?

Defining your company’s purpose gives your employees a ‘north star’ to help guide them and keep them motivated. Powerful things happen when all the employees of a company rally together around a common goal.

Your company’s ability to prosper is driven by having a strong core purpose. A truly strong company purpose is inspiring and timelessly valid in society. It helps you think expansively about where your company could end up. It shows you where you should be and where you definitely do not want to be.

And above all, it’s authentically yours - and your employees, clients, and the community you interact with will see it clearly in everything you do.

Download my free Business Audit: https://www.unburdenyourbusiness.com/biz

LET'S BE FRIENDS

UYB FB COMMUNITY: check out the awesome people in the tribe @unburdenyourbusiness

UYB INSTAGRAM: Come check out some awesome resources @unburden_your_business

UYB SHOWNOTES: Check out more information about the topics in this episode

make sure to say hi in the DMs I am all about getting to know more about you!

Check out more information about the topics in this episode

Sign up to get notified of future episodes. We send you an email only once a week with a roundup of the topics for the week. There will also be bonuses and exclusive access only for those that sign up. Trust me…you want this. :P

https://www.unburdenyourbusiness.com/podcast-signup

Ever heard of goal mapping? Good cause I feel like I made it up. In the episode we go over the goal pyramid worksheet and how to fill it out so that you finish this weeks topics with your personalized roadmap and your new aligned goal!

GET THE GOODS

Set Epic Goals & Achieve Them get your hands on this week’s workbook to follow along on the activities to get you set up to do some Epic Shit! :P

Get your free copy of my 15 min BUSINESS ASSESSMENT that gets you the most incredible clarity you need right now. Click to get access to this great resource.

LETS BE FRIENDS

UYB FB COMMUNITY: check out the awesome people in the tribe @unburdenyourbusiness

UYB INSTAGRAM: Come check out some awesome resources @unburden_your_business

UYB SHOWNOTES: Check out more information about the topics in this episode

make sure to say hi in the DMs I am all about getting to know more about you!

Check out more information about the topics in this episode

Sign up to get notified of future episodes. We send you an email only once a week with a roundup of the topics for week. There will also be bonus and exclusive access only for those that sign up. Trust me…you want this. :P

https://www.unburdenyourbusiness.com/podcast-signup

So glad you’re here,

Cassidy