#podcast #consulting #procurement #tenzing  Badr is a passionate senior expert in strategic development and moving organizations to the next level of Sales growth, including tender management, negotiation and deal closing. Badr covers industry expertise across Chemicals, Automotive, Engineering, Machinery and Devices, Industrial distribution, B2B Software (SaaS).  Over 30 years of domestic and international entrepreneurial and executive experience spanning technology development and commercialization, manufacturing, business development and operations, and finance. He has held senior executive positions in B2B Sales and Marketing, as well as Procurement. Badr has consulted top European companies and start-ups and brings a proven track record in scaling businesses.