As the Chief Sustainability Officer at one of the most innovative marketing agencies in the world, James Cannings is passionate about developing lower carbon digital platforms for their clients. MSQ became a carbon-negative organization in 2020 and they are now working to become a genuinely low-carbon business over the next few years. In 2021, MSQ become one of less than 2500 companies globally to set science-based reduction targets.  

After leaving University with a background in Computer Science and Cybernetics James co-founded MMT Digital and have grown it from 3 to over 250 people with offices in the Midlands, London, and Leeds. In 2019 they became part of MSQ which enables them to deliver more connected solutions to clients across data and insights, creativity and technology.