After 35 years in the travel industry, having the good fortune to travel to many places and experience things he would have never imagined, a  personal fork-in-the-road led Justin Smith to believe there was a more productive way to approach travel, even luxury travel. It seemed to him that we were only looking at one side of the experience—our own. This thought and his personal journey at the time were what lead to the concept and creation of The Evolved Traveler.