Larry Harris is the Founder of Alpha Precision Media, an omni-channel delivery company that leverages full-funnel commerce strategies to deliver data-based advertising campaigns that help brands and media buyers achieve their business goals. Larry has a deep passion for digital media and excels in, not only identifying  audiences’ focus and behavior, but also in building effective and collaborative teams.  Bringing over 20 years of extensive knowledge in the AdTech industry, Larry is an expert in digital and e-commerce strategy, performance-based video advertising, customer opportunity analysis, omni-channel marketing, cultural change and executive coaching, and transformational technology.