Rob Davis is President and Chief Marketing Officer of Novus Media, Inc. He is responsible for driving the success of NOVUS' local multimedia planning and buying unit, as well as marketing the NOVUS brand. He brings over 25 years of experience in marketing and media into this role and oversees such iconic brands as Walgreens, Dell and Staples. He has also worked extensively with other iconic brands, including Airbnb, Kellogg, McDonald’s, and LEGO, as well as local and hyper-local retail clients, such as regional grocers and beer distributors.  Rob’s approach points to a key belief that in advertising, geography is destiny -- building local plans based on concrete business metrics is the way forward in the industry. He is a proven driver of revenue and growth, a passionate developer of talent, and a vocal and visionary leader and innovator. All of this is done in an easygoing style, instilled with Midwestern values.