As Co-Founder and Chief Growth Officer of Effectual, Tom Spalding is responsible for driving customer acquisition strategies and aligning the company’s solutions architects, sales team members, and sales delivery teams with Effectual’s overall vision as a modernization service provider. Tom possesses deep cloud business development experience as well as the ability to articulate the impact of technical strategies, transformations, and migrations on real-world business considerations with authority and in relatable terms for non-technical audiences. 

His business insights and technical qualifications have proven invaluable to customers ranging from Fortune 500 commercial enterprises to large public sector customers. He holds numerous technical certifications including: AWS Solutions Architect Professional, AWS Solutions Architect Associate, and Google Certified Professional Cloud Architect. 

Tom is also proficient in Physical Datacentre footprints and VMWare cloud solutions. During his career, Tom has brokered technology partnerships, run enterprise consultancy sales engagements, and has worked across Financial Services, Healthcare, Manufacturing, Software as a Service, Media and Entertainment, and Professional Services verticals. In addition, Tom ensures that all sales activities maintain the continuity of Effectual's value proposition during the sales process and that customer feedback is collected, evaluated, and measured. Tom’s goal is to ensure Effectual's value proposition is translated into compelling solutions for their valued customers.