Uncategorized Archives - Fast Marketing Minute

Uncategorized Archives - Fast Marketing Minute

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Uncategorized Archives - Fast Marketing Minute episodes

  • Get Better SEO Without Writing New Content

    Content is still king, emperor and the Big Kahuna all in one.  But, writing a million blogs is exhausting. Sometimes it’s challenging pumping out one per week. The good news is that there are ways to boost your SEO, without writing content. 

    Here are a few ideas to check out: 

    1. Optimize your page speed. If your site takes too long to load, people aren’t going to wait. They’ll click out and look at a different result. You can check your site speed with Google’s PageSpeed Insights. It will tell you exactly how to improve your site speed.
    2. Update old content. Freshen up old blogs or webpages by updating links, changing up the copy a little, adding new stats and plugging in a few new, relevant keywords you want to be ranking for.
    3. Build internal linking. If you have a high-traffic page, add copy links to pages that are underperforming. This allows all of your pages to receive some love, boosting the overall SEO of your entire site. The point is to link new blogs to some older, less read blogs. It’s good for the reader and for Google.
    4. Last but not least, customize your snippets. Tools like Yoast can help you with this if it’s not a built-in feature on your website. Just be sure to create a catchy SEO Title and the right meta description. 
    5. I’m Robin Samora with the Fast Marketing Minute. Are you looking to build your business with straight marketing advice? Let’s set up a time to connect. I’m at RobinSamora.com/contact. Talk tomorrow! 

      The post Get Better SEO Without Writing New Content appeared first on Fast Marketing Minute.

      2 min
    6. How to Get an Unexpected Speaking Gig

      Every speaker wants to get booked – well most any way. Some insist they get paid, others are ok with getting experience, and then there are speakers who will speak for free – if they’re speaking to the perfect target audience – and they can sell from the stage.

      Getting speaking engagements takes time, and if you’re busy working IN your business and not ON your business, it’s not always easy. Here’s a trick I learned a while back – see what you think of it.

      If you track conferences and places where your ideal audience hangs out, and where you’d like to present, it’s easy to use this strategy. I just love it, because it saves the day for the event organizer and you’re the hero!

      Let’s say you wanted to speak at the Ultimate Digital Marketing Conference in East Marketingville, Illinois, but were late in applying or you were on vacation, or honestly, it just slipped by and you didn’t even notice. No problem.

      Two weeks before the event, write an email to the event organizer and tell them that you’re available as a back-up speaker, in case someone doesn’t show up. Simple as that. The event organizer will be thrilled to death, and more often than you think, there’ a situation where a speaker can’t make it. Life happens.

      Another quick tip to getting a speaking gig is to check out where your competition recently spoke, even a few years back.  If the topic was relevant and timely, event organizers might like another speaker in a year or two to present. You’ll probably have to check your competition’s website or the association’s, so you may want to do this in stealth mode.

      These are insider tips, two of the many not so traditional ways to get speaking gigs to build your sales funnel and base of raving fans.

      I’m Robin Samora, host of Fast Marketing Minute. If your company is looking for a fun and engaging speaker on marketing – or all things marketing and how to grow your business, check out my speaker page at RobinSamora.com/speaking. I’d love to talk with you about your event goals, challenges, and what you’d like to accomplish.  Talk tomorrow!

      The post How to Get an Unexpected Speaking Gig appeared first on Fast Marketing Minute.

      3 min
    7. What Are You Doing to Build Your Like, Know and Trust?

      Did you know that more people in the world own mobile phones than toothbrushes? That’s kind of scary right? Lots of bad breath, but think of it from the perspective of a marketer. First, it’s a huge global audience! People are almost always on their cell phones, scrolling, and on social media. That’s a crazy marketing opportunity, for a world that wants to buy, and buy now.

      But, here’s the problem. Everyone is not your target audience. The smaller and more targeted your audience is, the better. Customers have to like, know and trust you – and believe in you before they pay attention – and way before they buy.

      What are you doing today to build your like, know and trust factor? Here’s an idea. How about helping 3 people today for free, without expecting anything in return? In fact, do that for 14 days and see what happens. There’ll be 42 happy people and lots of good karma that’s coming right back at you.

      I’m Robin Samora, host of Fast Marketing Minute. Check out my Top 40 small business marketing blog at RobinSamora.com to learn more on how to grow your business and brand.  Talk tomorrow!

      The post What Are You Doing to Build Your Like, Know and Trust? appeared first on Fast Marketing Minute.

      2 min

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