In this powerful and deeply vulnerable episode of Uncensored Entrepreneurs, the hosts welcome entrepreneur and sobriety advocate Zach Loescher to explore one of the most universal struggles among business owners—control. Together, they dive into the real cost of holding on too tightly in life, business, and leadership, and what it takes to truly let go.

Zach shares his raw story of hitting rock bottom, making the decision to get sober, and how that surrender led to the most transformational months of his life. The group unpacks the emotional undercurrents of control—fear, stress, ego, burnout—and how addiction, overwork, and isolation often show up when we’re trying to do it all alone. This conversation offers powerful insight on faith, delegation, vulnerability, and why true leadership starts when you’re willing to release the grip and trust something greater.

Whether you’re trying to scale your business, navigate a pivot, or simply breathe again—this episode will meet you where you are and show you what’s possible on the other side of surrender.

Key Takeaways:

• Why most entrepreneurs are control freaks—and how that sabotages growth and peace

• Zach’s journey through addiction, rehab, and rediscovering faith as a guiding force in business

• The critical difference between vision and control—and how to release micromanagement

• How stress, fear, and imposter syndrome feed burnout and block support

• What happens when you outsource from alignment instead of desperation

• The mindset shift that transforms delegation into a growth strategy

• How parenting, leadership, and coaching all require us to let go and trust the process

• The power of therapy, vulnerability, and transparency in building lasting impact

• Why letting go doesn’t mean giving up—it means stepping into your next level

• A reminder that the people you’re meant to serve are waiting on your story

Your Hosts:

Starr Codd: 

Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com 

Tina Torres-Wilson: 

Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller.  Learn More: ⁠pinkdoormarketingagency.com/ ⁠

Robert Wall: 

Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com

In this deeply honest and empowering episode of Uncensored Entrepreneurs, the hosts explore one of the most powerful drivers of success and fulfillment—your purpose. With Christina away hosting a live workshop on the same topic, Tina, Robert, and Starr dive headfirst into what it means to find, define, and evolve your purpose over time.

They open up about the messiness of the journey, from midlife transitions and shifting priorities to personal loss and professional reinvention. This conversation unpacks how purpose changes with each season of life and how aligning with your values—not just your goals—can bring meaning to your work and healing to your story. With powerful reflections on service, legacy, and storytelling, this episode reminds every listener that purpose isn’t a fixed destination—it’s a practice of showing up, sharing boldly, and choosing growth, even in grief.

Key Takeaways:

• Why your purpose is more than a goal—it’s your emotional compass and guiding truth

• How grief, trauma, and major life changes can shape (and reveal) your purpose

• Why journaling, morning routines, and personal development support long-term clarity

• The role of vulnerability in healing—and how sharing your story creates breakthrough for others

• What “legacy” really means (hint: it’s not just money—it’s impact, mindset, and soul work)

• How to serve while still healing—and why it’s okay if your purpose evolves with you

• Real-life reflections on entrepreneurship, marriage, motherhood, and midlife pivots

• Practical tools and reflective questions to reconnect with your deeper why

• Encouragement for those stuck in survival mode, loss, or emotional fog

• A reminder that transformation doesn’t require perfection—just courage and curiosity

Your Hosts:

Starr Codd: 

Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com 

Tina Torres-Wilson: 

Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller.  Learn More: ⁠pinkdoormarketingagency.com/ ⁠

Robert Wall: 

Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com

In this deeply affirming episode of Uncensored Entrepreneurs, the hosts welcome former professional athlete, coach, and author Phebe Trotman for an unfiltered conversation about perseverance, purpose, and pushing through even when it feels impossible. Inspired by the title of her new book, Never Quit on a Bad Day, Phebe shares what it means to face life's biggest disappointments—from failed opportunities to personal grief—and still choose to keep going.

Together, they dive into the emotional rollercoaster of entrepreneurship, the hidden struggles behind highlight reels, and how setbacks often become the foundation for your greatest growth. Phebe reveals her own pivot from athlete to entrepreneur, her journey through heartbreak and healing, and how she built multiple income streams by following alignment—not pressure. Whether you're questioning your path or simply navigating a rough patch, this conversation is a must-listen reminder that your story doesn’t end on a hard day.

Key Takeaways:

• Why quitting during a low moment can cost you the breakthrough that’s just ahead

• Phebe’s journey from professional soccer player to multi-business entrepreneur and author

• The importance of having a “dream day” vision to guide your daily decisions

• How to know when it’s time to transition—and how to do it without shame or guilt

• The role of community, emotional intelligence, and gratitude in staying resilient

• Why social media highlight reels can distort reality—and what to remember when you feel behind

• How life experiences, not just skillsets, shape your ability to lead, teach, and serve

• The difference between reacting and responding—and how to choose peace in the pivot

• Why it’s okay to take breaks, grieve, pause, and regroup before stepping forward again

• A powerful reminder that success is unique—and aligned action trumps hustle every time

Your Hosts:

Starr Codd: 

Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com 

Tina Torres-Wilson: 

Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller.  Learn More: ⁠pinkdoormarketingagency.com/ ⁠

Robert Wall: 

Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com

In this energized and transparent kickoff to the new year, the Uncensored Entrepreneurs team dives into the realities of building a business that evolves alongside you. From personal milestones—like Tina’s engagement and Christina’s upcoming baby—to the shifts happening across social platforms, sales cycles, and audience behavior, this episode is a crash course in navigating change with clarity, confidence, and consistency.

The hosts explore how market demands, emotional growth, and even mental health all influence business decisions. They share personal stories about adapting to new roles, rebranding, shifting offers, and honoring what your clients actually need today—not just what you’ve always sold. The message is clear: in today’s crowded digital space, staying relevant requires more than a strategy. It requires heart, humility, and a commitment to evolve without losing yourself.

Whether you're refining your offer suite, pivoting platforms, or launching something new, this episode will guide you to lead with authenticity and turn adaptation into acceleration.

Key Takeaways:

• Why building a personal brand creates longevity—especially when platforms or offers shift

• The importance of listening to your audience and creating offers based on current needs

• How to embrace both high-ticket and low-ticket offers to meet people where they are

• Why consistency, not perfection, is the biggest driver of trust and growth

• How to evolve your messaging without confusing your audience

• The role of emotional clarity, market research, and community feedback in refining your brand

• Tips for tracking what’s working, adjusting course, and staying relevant

• Real talk on vanity metrics, algorithm anxiety, and showing up when it feels like no one’s watching

• The power of asking the right questions—and letting your clients guide what comes next

• How diversification and collaboration unlock sustainable success in uncertain times

Your Hosts:

Starr Codd: 

Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com 

Tina Torres-Wilson: 

Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller.  Learn More: ⁠pinkdoormarketingagency.com/ ⁠

Robert Wall: 

Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com

In this lively and heartfelt year-end episode of Uncensored Entrepreneurs, the full crew—Tina, Christina, Robert, Starr, and friends—gathers for a raw, reflective, and often hilarious look back on 2023. From personal wins and painful losses to hard-earned lessons in business, leadership, and faith, the group shares their unfiltered stories and frameworks for setting intentional, meaningful goals for 2024.

They dive into everything from holiday pajamas and Polar Express train rides to grief, burnout, and why most New Year’s resolutions fail. You’ll hear why daily, weekly, and monthly reviews beat annual ones every time, how to track goals with intention (not guilt), and how to make sure your actions align with who you want to become—not just what you want to do.

This episode is both a celebration and a soul check—a powerful reminder to plan with purpose, lead with heart, and release the baggage holding you back.

Key Takeaways:

• Why reflecting on both your wins and failures is essential for growth

• The importance of upgrading habits, not just writing down goals

• How to build daily, weekly, and monthly review rituals that actually stick

• Why you need to evaluate not just what you achieved, but who you became

• Practical tools for prioritizing goals and assigning real value to each task

• How to automate and delegate effectively to avoid burnout as you scale

• The value of metrics and tracking KPIs for both yourself and your team

• Why consistency and momentum matter more than grand plans

• The power of service, contribution, and becoming an asset to others

• Emotional insights on grief, fear, and what it means to truly show up in the present

• Encouragement to release what no longer serves you before stepping into the new year

Your Hosts:

Starr Codd: 

Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com 

Tina Torres-Wilson: 

Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller.  Learn More: ⁠pinkdoormarketingagency.com/ ⁠

Robert Wall: 

Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com

In this soul-expanding episode of Uncensored Entrepreneurs, the hosts dive into a conversation that goes far beyond strategy—into purpose, values, and the emotional compass guiding your entrepreneurial journey. Centered on the concept of “heart-set,” this discussion explores how aligning with your deepest convictions, passions, and values isn’t just good for your brand—it’s essential for building a life and business you’re proud of.

With raw honesty, they reflect on everything from leap-year babies and empty-nest shifts to financial trauma, personal branding, and how many entrepreneurs get stuck doing what “works” instead of doing what’s aligned. From journal prompts and emotional intelligence to canceling perfectionism and embracing authentic leadership, this episode is both vulnerable and visionary. If you’re ready to stop chasing trends and start building something that reflects who you really are—this is your roadmap.

Key Takeaways:

• What “heart-set” really means and how it differs from mindset or skillset

• How trauma, purpose, and lived experience often shape the businesses we build

• The power of journaling and reflection in aligning with your true values

• Why core values are non-negotiables—and how to uncover yours

• Real talk on perfectionism, product launches, and the myth of “being ready”

• Why many entrepreneurs get stuck in outdated offers because they’re afraid to pivot

• How to balance impact, profit, and purpose through intentional personal branding

• Vulnerable stories about motherhood, money, service, and finding your voice

• The role of feedback, haters, and opposition in shaping your leadership

• Exercises to help uncover your passions and evaluate if your current path aligns with them

Your Hosts:

Starr Codd: 

Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com 

Tina Torres-Wilson: 

Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller.  Learn More: ⁠pinkdoormarketingagency.com/ ⁠

Robert Wall: 

Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com

In this dynamic and unapologetically honest episode of Uncensored Entrepreneurs, the hosts come together to explore a timeless truth that’s more relevant than ever: your network is your net worth. From hard-earned lessons in connection-building to hilarious personal stories (like Tina’s car trouble adventures and Robert’s poodle-loving CRM strategy), this conversation dives deep into why genuine relationships—not cold pitches—are the foundation of a thriving business.

The group calls out the toxic marketing tactics flooding social media and dismantles the myth that a $7 course is your golden ticket. Instead, they offer powerful insight on how to nurture your audience, stay visible, build trust, and convert relationships into results. Whether you're new to business or scaling to seven figures, this episode is packed with strategy, real talk, and encouragement to stop chasing the next best thing—and start investing in the people already around you.

Key Takeaways:

• Why selling without relationship-building is one of the biggest mistakes entrepreneurs make

• How to build (and sustain) a network that refers, supports, and buys from you over timeThe difference between amateur and professional selling—and how to know which one you’re doing

• How short-form video, strategic Facebook groups, and intentional follow-up deepen audience connection

• The importance of visibility, consistency, and authentic storytelling over gimmicks

• How to become an asset in other people’s businesses—and open doors to summits, podcasts, and referrals

• Why affiliate programs, CRM systems, and strategic gratitude can grow your business sustainably

• Real talk on why most people fail: they quit before they’ve built real momentum

Your Hosts:

Starr Codd: 

Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com 

Tina Torres-Wilson: 

Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller.  Learn More: ⁠pinkdoormarketingagency.com/ ⁠

Robert Wall: 

Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com

In this powerful and heartfelt episode of Uncensored Entrepreneurs, hosts Tina, Christina, and Robert sit down with power couple Sarah and Tony Zielecki for a deeply personal conversation about what it really takes to build a thriving business—and a thriving relationship—together. With 25 years of experience in network marketing and a $200 million/year global business under their belts, Sarah and Tony open up about the lessons, struggles, and growth that come with entrepreneurship, marriage, and leadership.

From blending business with family life to handling seasons of unsupportive spouses, this episode covers it all. You’ll hear real stories of addiction recovery, ego clashes, communication breakdowns, and how this couple found their rhythm through grace, teamwork, and a shared vision. Whether you’re building with your spouse, dreaming of that one day, or navigating a partner who doesn’t quite get it yet—this episode will leave you with practical tools, hope, and a whole lot of inspiration.

Key Takeaways:

• How Sarah and Tony fell in love while building their business—and the early tension that nearly derailed it

• The powerful shift that came from celebrating each other’s differences instead of trying to change them

• Why working with your partner requires honest conversations, clear boundaries, and grace

• What to do if your spouse isn’t supportive—and how to create “buy-in” by sharing the vision and rewards

• The importance of showing up and doing the work to earn trust and credibility at home

• How to keep resentment out of your relationship by dropping scorekeeping and focusing on team goals

• Why “Would you rather be right or be rich?” became a guiding question in their marriage and business

• The role of personal responsibility in scaling a business and healing a relationship

• Their favorite strategy for staying motivated and united: reward-based goal setting with the entire family

• A heartfelt reflection on purpose, legacy, and the true meaning of success beyond money

Your Hosts:

Starr Codd: 

Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com 

Tina Torres-Wilson: 

Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller.  Learn More: ⁠pinkdoormarketingagency.com/ ⁠

Robert Wall: 

Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com

In this enlightening and unapologetically real episode of Uncensored Entrepreneurs, sales mentor and spiritual strategist Cynthia Stant joins the hosts to unpack a new paradigm: sales as a sacred act. Cynthia shares how she blends high-level strategy with deep metaphysical principles to help entrepreneurs ditch the bro marketing and build businesses rooted in service, connection, and spirit.

Together, they dive into the rise and fall of overnight online empires, the toxicity of performative sales tactics, and the urgent need to bring humanity back into business. Cynthia doesn’t hold back—from her early million-dollar launches to why she gave up traditional live selling for a people-first model grounded in podcasting, meetups, and meaningful conversations. This is a masterclass on integrity, innovation, and trusting your intuition in an industry obsessed with instant success.

Key Takeaways:

• Why true sales success begins with spiritual alignment—not scripts or slick tactics

• Cynthia’s journey from corporate sales leader to seven-figure entrepreneur guided by intuition

• The “illusion” of online success and how social media has warped expectations of growth

• Why bringing people together offline is a powerful, underused business strategy

• How she generated seven figures without a single launch by focusing on connection over content

• The impact of being seen, heard, and trusted—in person and online

• Why personal branding is about consistency, presence, and service—not performance

• Tips for navigating algorithm changes, burnout, and the temptation to quit

• How to sell as yourself, serve before selling, and build a legacy of results and referrals

Your Hosts:

Starr Codd: 

Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com 

Tina Torres-Wilson: 

Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller.  Learn More: ⁠pinkdoormarketingagency.com/ ⁠

Robert Wall: 

Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com

In this value-packed episode of Uncensored Entrepreneurs, the hosts welcome Dr. Teresa Pantanella—a former occupational therapist turned Facebook ads strategist and AI educator—for a candid and eye-opening conversation about the ever-evolving world of digital advertising. From surviving rain-soaked therapy clinics to generating 3x ROI for her ad clients, Teresa shares how she transitioned from burnout to brilliance and why she believes marketing is where impact meets innovation.

Together, the group explores common fears around paid ads, the realities of testing content, how to get results without breaking the bank, and why understanding your numbers is essential. Teresa also demystifies AI tools, offering actionable ways to use them without losing your voice or values. Whether you're launching your first ad or ready to scale a high-ticket offer, this episode is a masterclass in blending strategy with soul.

Key Takeaways:

• Why Facebook ads should be used to amplify what’s already working organically

• The difference between cold, warm, and hot audiences—and what to say at each stage

• Common mistakes entrepreneurs make with ads (and how to avoid wasting your budget)

• How to test ad copy and creative for as little as $5/day before scaling

• Which ad types to use (video, engagement, conversion) and when to use them

• The power of AI as an “idea teammate”—and how to use it without losing your human touch

• What every entrepreneur needs to know about market sophistication and messaging

• Why your ad content needs to resonate emotionally, not just inform logically

• When to start running ads (hint: it’s about your readiness, not just your revenue)

• Tips for building sustainable campaigns, preparing for Q4 ad cost spikes, and maximizing low-cost testing windows in December and January

Your Hosts:

Starr Codd: 

Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com 

Tina Torres-Wilson: 

Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller.  Learn More: ⁠pinkdoormarketingagency.com/ ⁠

Robert Wall: 

Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com