With 30 years of experience, Peter's led GTM Strategies & Execution across diverse B2B Ecosystems, including Salesforce, Adobe, Microsoft, Workday, Zendesk, and ISVs/SIs. Successfully generating revenue from SMBs to Global Enterprises, and Horizontal to Industry-focused markets. Originated Strategy & GTM with numerous partners for Adobe Document Cloud, proving success in revenue creation through C-Level engagement.