Uncle Marv's IT Business Podcast

Uncle Marv sits down with Lisa Johnson from AVC Technology at ASCII Edge in Orlando to discuss her company’s fascinating journey from its origins in 1971 to becoming a thriving managed services provider today.Key Highlights:A Love for Disney Meets IT
Lisa shares her lifelong passion for Disney and how it ties into her frequent trips to Orlando with her husband Brian while running their remote business.The Evolution of AVC Technology
Discover how AVC transitioned from audiovisual services in the 1970s to managed services in the 1980s under Lisa’s father’s leadership—and how she and Brian took the reins in the early 2000s.Niche Expertise: Public Libraries
AVC has carved out a unique niche serving public libraries, managing patron computers with advanced security measures while also offering custom fund accounting software.Remote Work Done Right
Learn how COVID accelerated AVC's shift to a fully remote team and why this model works seamlessly for their employees and clients alike.Balancing Travel and Business Growth
Lisa explains how she manages extensive travel—attending 23 industry events last year—while ensuring her business continues to grow and thrive.Actionable Tips

• Focus on niche markets where your expertise can shine (e.g., public libraries).
• Build systems that allow your business to operate remotely without disruption.
• Invest in tools like scripting solutions to enhance security for shared devices.
• Attend industry events regularly to network and stay ahead of trends.

=== SPONSORS

• Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid

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• Author Username: AlexanderRufire
• Licensee: Marvin Bee
• Registered Project Name: IT Business Podcast
• License Date: January 1st, 2024
• Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

In this episode of Uncle Marv’s IT Business Podcast, we continue our conversation with David Stinner, founder of Buffalo-based US itek. David opens up about the lessons he learned from early legal battles that shaped his entrepreneurial drive and how he scaled his MSP using innovative strategies like flat-rate pricing and outsourcing help desk services overseas.Key Topics Covered:From Legal Battles to Leadership: David shares how being sued by his former employer motivated him to persevere and build a successful business despite early challenges.Flat-Rate Pricing Model: Learn why David transitioned to charging per user instead of per device and how this approach has benefited his clients and business.Remote Workforce Success: Discover how hiring tech talent from the Philippines helped US itek expand its capacity while keeping costs manageable.Post-Pandemic Growth Strategies: David explains how his team adapted to the changing IT landscape after COVID-19 and tripled their revenue within four years.The Importance of Compliance: Insights into why compliance-focused services are becoming a key differentiator for MSPs.Cybersecurity Add-Ons: How products like ThreatLocker and email security packages are driving recurring revenue.Actionable Tips

• Use flat-rate pricing per user to simplify billing while maintaining profitability.
• Hire remote help desk staff from global talent pools like the Philippines.
• Bundle cybersecurity add-ons (e.g., ThreatLocker) for additional revenue streams.
• Focus on compliance services as a competitive differentiator.
• Invest in tools like LionGuard for automated reporting and license management.

Links to Companies, Products, and Books Mentioned

• US itek - usitek.com
• ThreatLocker - threatlocker.com
• Domotz - domotz.com
• Ingram Micro - ingrammicro.com
• Odoo - odoo.com

=== SPONSORS

• Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/

=== MUSIC LICENSE CERTIFICATE

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Item ID: CSR3UET
• Author Username: AlexanderRufire
• Licensee: Marvin Bee
• Registered Project Name: IT Business Podcast
• License Date: January 1st, 2024
• Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Why Listen?This episode provides a candid look at the evolution of an MSP from its humble beginnings to becoming a regional leader in IT services. David’s story is packed with actionable insights on scaling a business, overcoming customer objections, and leveraging tools for proactive service delivery.Show NotesDavid Stinner, founder and president of US itek, joins Uncle Marv’s IT Business Podcast for an insightful conversation about his 26-year journey in the IT industry. Starting as a teenager building computers for ham radio operators, David grew his business into one of Buffalo’s leading MSPs. He shares how he transitioned from hardware sales and break-fix services to managed services, despite initial resistance from customers and staff.David reflects on the early days of managed services when tools like RMM platforms were just emerging, recounting how he adapted to deliver proactive support amidst challenges like tape backups and manual defragging. He also highlights how focusing on larger clients has helped him scale sustainably while maintaining profitability.Main Topics CoveredDavid’s Early IT Career: David shares how he started building PCs in high school and scaled his business through hardware sales before transitioning into professional services.The Transition to Managed Services: Discover the challenges David faced when shifting from break-fix work to managed services, including customer pushback and internal resistance.Scaling an MSP: Learn how David focused on larger clients and co-managed IT support to achieve sustainable growth while navigating industry changes.Lessons Learned in Profitability: David discusses how managing costs effectively and investing in staff retention helped him build a profitable MSP.=== SPONSORS

• Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

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• Author Username: AlexanderRufire
• Licensee: Marvin Bee
• Registered Project Name: IT Business Podcast
• License Date: January 1st, 2024
• Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Why Listen?This episode offers relatable insights for IT professionals working in smaller markets or expanding their businesses into new regions. Ali Johnston’s stories about cybersecurity awareness and scaling managed services are both practical and inspiring, making this a must-listen for anyone navigating growth while maintaining client trust.Show NotesAli Johnston, owner of Bel Tech Services and longtime friend of Uncle Marv’s podcast, joins us live from ASCII Edge in Orlando to discuss her journey as an IT business owner focused on hypergrowth and cybersecurity awareness. After taking a hiatus from industry events to focus on her business, Ali is back with fresh perspectives on scaling managed services in small-town Satellite Beach while navigating the unique challenges of serving mom-and-pop shops.She shares eye-opening stories about local scams targeting older communities, including a shocking incident involving scammers using Uber rides to exploit victims. With a focus on cybersecurity education and awareness, Ali emphasizes the importance of building trust with local clients who prefer personal connections over big corporations.Main Topics CoveredCybersecurity Awareness in Small Communities: Ali recounts personal stories of scams targeting older residents in Satellite Beach and discusses strategies for educating local clients about cybersecurity threats.Scaling Managed Services in Small Towns: Ali explains how she converts service work into managed services by building trust with mom-and-pop shops who value local expertise over big companies.Expanding Into New Markets: Through word-of-mouth referrals, Ali is growing her client base beyond Satellite Beach into areas like Tampa and St. Pete, showcasing the power of relationships in business growth.Zero Trust & SASE Solutions: Ali explores her focus on modern cybersecurity solutions like Zero Trust architecture and SASE while addressing challenges such as managing multiple software agents on client systems.=== SPONSORS

• Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== MUSIC LICENSE CERTIFICATE

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Item ID: CSR3UET
• Author Username: AlexanderRufire
• Licensee: Marvin Bee
• Registered Project Name: IT Business Podcast
• License Date: January 1st, 2024
• Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

In this episode of Uncle Marv’s IT Business Podcast, we dive into the tools and strategies that keep IT professionals ahead of the game. Uncle Marv opens up his trusted NetAlly go bag to reveal essential devices like the EtherScope and LinkSprinter, explaining how each tool simplifies network troubleshooting and testing. He shares insights from recent client projects, including office moves in Orlando and Tampa, highlighting challenges like DMARC extensions and SD-WAN setups.What’s in Uncle Marv’s Go Bag?
Uncle Marv walks through his NetAlly-branded go bag, showcasing tools like the EtherScope nXG, LinkSprinter, and AirCheck G3. Learn how these devices streamline network testing and troubleshooting.Get Yours Here:

• LinkSprinter: https://amzn.to/4idKT1d
• AirCheck G3 Pro: https://amzn.to/4ikBi8U
• EtherScope: https://amzn.to/3Yqdk4F
• CyberScope: https://amzn.to/428czjg

Real-World Client Stories
From office moves in Orlando to tackling unexpected DMARC issues, Uncle Marv shares lessons learned from recent projects and how he keeps clients happy despite logistical challenges.Florida Man Stories
Stay entertained with some wild Florida stories, including a naked airport incident and a beer run involving an alligator.Why Listen?This episode offers a unique mix of practical advice for IT professionals and entertaining stories that keep things lighthearted. Learn about essential tools for your IT toolkit, gain insights from real-world client challenges, and stay informed about upcoming industry events—all while enjoying a laugh or two.=== Florida Man

• Florida Man Makes Beer Run with Live Gator In Hand: https://tinyurl.com/44h5acns
• Florida Woman Strips in Airport: https://tinyurl.com/56ymsw4t
• Watch the Video: https://tinyurl.com/36su9wtj

=== SPONSORS

• Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== MUSIC LICENSE CERTIFICATE

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Item ID: CSR3UET
• Author Username: AlexanderRufire
• Licensee: Marvin Bee
• Registered Project Name: IT Business Podcast
• License Date: January 1st, 2024
• Item License Code: 7X9F52DNML

  === Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Why Listen?This episode provides actionable advice for IT professionals looking to elevate their businesses through professionalism, education, and advocacy. Karl Palachuk’s insights will inspire listeners to embrace higher standards while preparing for legislative changes that impact their industry.Show NotesIn this engaging episode of Uncle Marv’s IT Business Podcast, Karl Palachuk shares his journey from solo tech to industry pioneer and discusses his mission to professionalize the IT industry through NSITSP. As one of its founders, Karl dives into why professional standards are critical for managed service providers (MSPs) and how the organization advocates for IT professionals on legislative issues.Karl explains how unethical practices harm the industry’s reputation and why self-policing isn’t enough to address these challenges. He emphasizes the need for accountability through codes of ethics and continuing education programs that enhance trust with clients while boosting business success.The conversation also tackles pressing legislative concerns, such as taxation on small business services and cybersecurity insurance directives. Karl outlines how NSITSP works to ensure IT professionals have a seat at the table when decisions affecting their industry are made.Listeners will gain valuable insights into how professionalism can lead to greater success, why advocacy matters now more than ever, and actionable steps they can take to join this movement.=== SPONSORS

• Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/

=== MUSIC LICENSE CERTIFICATE

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Item ID: CSR3UET
• Author Username: AlexanderRufire
• Licensee: Marvin Bee
• Registered Project Name: IT Business Podcast
• License Date: January 1st, 2024
• Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Why Listen?This episode provides actionable insights for IT professionals looking to grow their businesses while maintaining flexibility and high-quality service. David’s relatable anecdotes and practical advice on networking, referrals, and team-building make it a valuable resource for anyone in the MSP space.Show NotesDavid Geiger’s entrepreneurial journey is nothing short of inspiring. Starting as an IT consultant without much formal knowledge, he built Spur IT Services into a successful managed service provider serving Florida businesses. In this episode, David shares how he transitioned from break-fix services to managed services, highlighting the importance of networking, referrals, and community involvement in driving business growth.Listeners will gain insights into how David uses contractors strategically while maintaining flexibility and cost efficiency. He also opens up about the challenges of scaling his team and managing finances during the early years of his business. Additionally, David emphasizes the long-term benefits of joining boards and community organizations to build trust and generate referrals.Whether you’re an aspiring MSP owner or an established IT professional looking for growth strategies, this episode offers practical advice on navigating transitions, building strong client relationships, and leveraging your local community for success.=== SPONSORS

• Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/

=== MUSIC LICENSE CERTIFICATE

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Item ID: CSR3UET
• Author Username: AlexanderRufire
• Licensee: Marvin Bee
• Registered Project Name: IT Business Podcast
• License Date: January 1st, 2024
• Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Why Listen?This episode provides valuable insights into modern IT challenges like managing patches across diverse environments, securing endpoints against vulnerabilities, and scaling solutions for MSPs. Mike Walters offers practical advice on leveraging Action1’s unique features to improve efficiency without breaking the budget.Show NotesAction1 is changing the game in IT patch management, offering MSPs and enterprises a scalable, secure solution that works across Windows, MacOS, and soon Linux environments. In this episode, Mike Walters shares how his experience as co-founder of Netwrix inspired the creation of Action1—a platform designed for simplicity and reliability.Key highlights include:

• 200 Free Endpoints: A bold move that gives users full functionality without hidden catches.
• Multi-Tenant Dashboard: Ideal for MSPs to manage multiple clients seamlessly.
• Third-Party Patching: Simplifies updates for apps like Adobe and Zoom while addressing security risks.
• Vulnerability Management: Combines scanning and remediation in one package.
• Agent Takeover Prevention: Ensures endpoint security even in worst-case scenarios.

Main Topics

• The Story Behind Action1: Mike Walters recounts how his experience at Netwrix shaped the vision for Action1—a platform focused exclusively on patch management to fill a critical gap in the market.
• Why Patching Matters: Learn why patching is essential for reducing vulnerabilities across endpoints, including third-party applications and devices like medical equipment.
• Innovative Features for MSPs: Explore how Action1’s multi-tenant dashboard simplifies client management while providing detailed analytics to demonstrate compliance and value.
• Future Developments: Hear about upcoming features like Linux support and advanced security measures that make Action1 stand out in endpoint management.

=== Links 

• Action1 - https://www.action1.com/ 
• Netwrix - https://www.netwrix.com/
• Rapid7 - https://www.rapid7.com/
• Axonius - https://www.axonius.com

=== SPONSORS

• Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/

=== MUSIC LICENSE CERTIFICATE

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Item ID: CSR3UET
• Author Username: AlexanderRufire
• Licensee: Marvin Bee
• Registered Project Name: IT Business Podcast
• License Date: January 1st, 2024
• Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Why ListenThis episode provides actionable insights on disaster recovery, cybersecurity best practices, and building lasting client relationships—all from an MSP that has thrived in Florida’s challenging environment for 30 years. Whether you’re an established IT provider or just starting out, Laura’s stories and advice will inspire you to elevate your business.Show NotesLaura Casper of Link Tech Computer Services joins Uncle Marv at ASCII Edge Orlando to share her experiences running a successful MSP in Florida for over three decades. In this engaging conversation, Laura recounts how her team has navigated hurricanes, retained clients through exceptional service, and adapted to changing technology needs.Highlights include a fascinating story about using Starlink kits during Hurricane Milton to keep clients connected despite widespread outages—a testament to Link Tech's commitment to going the extra mile. Laura also emphasizes the importance of cybersecurity, backup solutions, and knowing when to let go of clients who refuse essential protections.As a family-run business, Link Tech values personalized service and building strong relationships with clients ranging from five to 35 employees. Laura discusses their approach to scaling while maintaining quality and shares tips on hurricane preparedness for IT businesses.This episode is a must-listen for MSPs looking to improve client retention, tackle disaster recovery challenges, and grow their businesses sustainably.=== SPONSORS

• Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== MUSIC LICENSE CERTIFICATE

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Item ID: CSR3UET
• Author Username: AlexanderRufire
• Licensee: Marvin Bee
• Registered Project Name: IT Business Podcast
• License Date: January 1st, 2024
• Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

Herman Pool joins Uncle Marv’s IT Business Podcast to share his expertise in marketing automation and business growth strategies for MSPs. As the founder of Vertical Action and Noticeable, Herman has developed tools and systems that go beyond traditional website services to include marketing fulfillment and coaching.He introduces his GROW system—Get Noticed, Build Relationships, Own the Sale, and Win Fans—which provides a roadmap for MSPs looking to scale their business effectively. From email campaigns that keep clients engaged year-round to leveraging automation tools like ActiveCampaign and HubSpot, Herman explains how these strategies help businesses stay top of mind and deliver value consistently.Herman also shares personal anecdotes about his journey from running a classic arcade to helping MSPs succeed through open office hours and hands-on coaching. The episode is packed with actionable advice, including tips on building trust with clients, improving communication processes, and using testimonials to attract new business.The GROW System

• Herman breaks down his four-step process: Get Noticed, Build Relationships, Own the Sale, and Win Fans.
• Learn why consistent communication and delivering on promises are key to building loyalty.

Marketing Automation Tools

• Explore tools like ActiveCampaign, HubSpot, and Keep that simplify marketing processes.
• Understand how personalized coaching can help MSPs overcome overwhelm when using these platforms.

Building Relationships

• Discover why staying in touch with clients beyond invoices is critical for long-term success.
• Tips on being approachable and reachable to enhance client trust.

Winning Fans Through Testimonials

• How collecting reviews and showcasing testimonials can boost your reputation.
• Strategies for turning satisfied clients into advocates for your business.

Companies, Products & Books Mentioned

• Vertical Action: https://www.verticalaxion.com/
• Noticeable: https://www.getnoticeable.com/
• ActiveCampaign: https://www.activecampaign.com/
• HubSpot: https://www.hubspot.com/
• Keap (formerly Infusionsoft): https://www.hubspot.com/
• Dave Ramsey's EntreLeadership: https://www.ramseysolutions.com/business/entreleadership

=== SPONSORS

• Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== MUSIC LICENSE CERTIFICATE

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Item ID: CSR3UET
• Author Username: AlexanderRufire
• Licensee: Marvin Bee
• Registered Project Name: IT Business Podcast
• License Date: January 1st, 2024
• Item License Code: 7X9F52DNML

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast