If your pipeline feels slow, your sales calls go nowhere, and your messaging isn’t landing, chances are your Ideal Customer Profile (ICP) is broken.

In this episode, we break down why most startup founders are targeting the wrong audience, what it’s really costing them, and how to fix it with clarity and precision.

What you’ll learn:

1. How to know if your ICP is hurting your growth

   • Are you targeting too broadly?

   • Missing key pain points?

   • Using generic outreach that sounds like everyone else?

   
   

2. The two most common ICP mistakes

   • Serving companies across too many sizes and stages

   • Ignoring your customer’s current alternatives and buying triggers

   
   

3. What a clear ICP unlocks

   Companies with dialed-in ICPs close faster, win bigger deals, and keep customers longer. We’ll share stats and real case studies that prove it.

   
   

4. How to fix it starting today

   • Focus on 1–2 clear brackets (e.g., 10–50 person startups)

   • Tailor messaging to real challenges and use-cases

   • Analyze your best customers to refine your targeting