If your attribution dashboard says “Direct” or “Organic” for 90% of your deals… you’re not alone. And you’re not getting the full story.

In this episode, we break down why traditional attribution is failing modern SaaS founders and what you should be tracking instead if you want to scale without guessing.

Here’s what we’ll cover:

1. Why click-based attribution is broken

   Buyers consume 7 to 21 touchpoints before converting, but your CRM only shows the last one. That means your reports are half-blind.

   
   

2. What’s really driving pipeline (that you can’t see in GA)

   • Podcast shoutouts

   • LinkedIn lurking

   • Dark social referrals

   • ChatGPT prompts

   • Brand recall from founder content

   
   

3. The risk of trusting the wrong data

   Founders are doubling down on SEO or ads because of vanity metrics and killing content that’s quietly building trust and pipeline.

   
   

4. What to track instead

   • Self-reported attribution

   • Brand search lift

   • Content-assisted conversions

   • Time-to-trust

   • Sales cycle velocity and referral volume

   
   

5. What the best SaaS companies are doing differently

   They’re not tracking last-click. They’re measuring momentum and aligning marketing with the real buyer journey.

This episode is for founders tired of making $20K/month decisions based on incomplete data. If you want to build a smarter funnel and see what’s actually working, this will get you there.

You don’t have a product problem.

You don’t have a sales problem.

You have a visibility problem.

In 2025, your dream clients aren’t just Googling. They’re asking ChatGPT. Browsing LinkedIn. Checking curated lists, Substacks, and founder Twitter feeds.

If you don’t show up where they search or if what they find doesn’t build trust, you’ve already lost the deal.

In this episode, we break down the new rules of SaaS visibility and why SEO alone no longer cuts it. You’ll learn:

1. The visibility gaps killing your pipeline silently

   • You’re invisible to AI engines like ChatGPT

   • Your founder brand isn’t pulling inbound attention

   • Your site has no credibility layer for AI or humans

   
   

2. The rise of AIEO (AI Engine Optimization)

   I walk through the new growth model that gets SaaS brands discovered and trusted in an AI-powered research journey.

   
   

3. What the most visible B2B brands are doing right now

   • Showing up in AI-generated lists

   • Owning founder-led narratives on LinkedIn

   • Designing trust into every page, asset, and profile

   
   

4. How to become the obvious choice, not just an option

   It’s not enough to be good. You have to be findable. And believable. Wherever your dream clients are already searching.

Final takeaway:

Being the best-kept secret is not a flex; it’s a growth cap. Let’s fix that and make sure your brand shows up, and gets chosen.

“We’ve tried everything: LinkedIn ads, G2, and cold outbound, but leads are still cold.”

The most common (and costly) line we hear from SaaS teams.

If you’ve ever wondered whether your growth problem is the channel or the message, this episode gives you a clear framework to diagnose and solve it.

What you’ll learn:

1. Why most teams blame the wrong thing

   Growth blames channels. Sales blames lead quality. Founders blame pricing. But if your positioning is weak, no channel will save you.

   
   

2. The 3-part diagnostic we use at Minute Creative

   • Relevance: Can your buyer say “this is for me” in 3 seconds?

   • Urgency: Is there a reason to act now?

   • Proof: Can you back up your claims in 10 seconds or less?

   
   

3. How to test what’s broken without wasting more budget

   If your messaging converts warm leads but fails cold? It’s a channel problem.

   If it fails warm and cold alike? You’re dealing with a messaging gap.

   
   

4. The real sequence that drives pipeline

   • Nail your positioning

   • Build message clarity (not cleverness)

   • Test it in warm conversations

   • Then and only then, scale to channels

You’ll also hear a real-world before-and-after rewrite that increased conversions 10x by changing just one line.

If you’re tired of trying 15 tactics without traction, this episode will give you the clarity to fix the real issue.

Most SaaS founders don’t stall growth because they’re careless; they stall because they’re ambitious.

You start with a focused ICP. It works. Revenue grows.

Then comes the temptation to expand too early. And that’s when the downward spiral begins.

In this episode, we unpack one of the most common and dangerous mistakes in SaaS growth: broadening your ICP before your system is ready to scale.

You’ll learn:

1. Why early ICP expansion looks like progress but leads to decay

   More leads and meetings, sure. But then messaging fragments, sales cycles stretch, and CAC quietly creeps upward.

   
   

2. The downstream damage of a diluted ICP

   • Your product roadmap becomes reactive

   • Your sales team loses clarity

   • Your homepage stops converting

   • Your brand loses its edge

   
   

3. How to run the ICP alignment test

   Ask this one question to reveal if your company is known for something specific or just vaguely helpful.

   
   

4. What top SaaS companies do instead

   They master one ICP. Build a repeatable engine. Only then do they expand, one adjacent persona at a time.

This episode is your blueprint for tightening positioning, rebuilding clarity, and creating the kind of focus that compounds growth quarter after quarter.

Founders want clarity.

Investors want credibility.

Marketing wants conversions.

Sales wants enablement.

Design wants elegance.

And product wants something no one can explain.

If you’ve ever tried to redesign a B2B website and felt pulled in five directions; this episode is for you.

In this episode, we unpack the real reason why different stakeholders ask for different things from your website. It’s not random. It’s deeply rooted in how they see the world and what they’re measured against.

You’ll learn:

1. Why stakeholder misalignment kills velocity

   Most website projects drag because they try to please everyone without a unifying strategy. I’ll show you how to break that cycle.

   
   

2. The mindset shift that changes everything

   Instead of trying to balance conflicting opinions, learn how to align them toward a clear, shared objective.

   
   

3. The 3 types of site pages every stakeholder respects

   • The conversion layer (for growth and revenue)

   • The credibility layer (for investor and partner trust)

   • The clarity layer (for brand and message alignment)

   
   

4. How to run a strategic site revamp without getting stuck in internal politics

   Clear hierarchy. Defined outcomes. Shared language. That’s what keeps the project moving and keeps results sharp.

Final takeaway:

Your website isn’t just a marketing asset. It’s the single highest-leverage alignment tool you have; if you build it right.

AI funding isn’t slowing down but it is shifting.

In 2025, investors aren’t just throwing money at every AI pitch deck. They’re getting sharper, more selective, and more focused on what actually scales.

In this episode, I break down what top-tier VCs are really looking for in today’s AI companies based on dozens of founder conversations, pitch teardown requests, and growth strategy work.

You’ll learn:

1. Why “We use LLMs” isn’t enough anymore

   Investors want to know your defensibility. Your moat. Your wedge. Just using GPT-4 doesn’t cut it.

   
   

2. How to clearly articulate your unfair advantage

   I’ll walk through the 4 types of moats that actually stand out in investor meetings and how to frame them.

   
   

3. What your GTM strategy says about your company

   Generic demand gen won’t cut it. We cover what the best founders are doing to prove traction with real users, not just hype.

   
   

4. How to position your AI startup for the capital stack

   I’ll share what early-stage VCs, growth funds, and strategic angels each want to see and how to tailor your messaging.

Final takeaway:

You don’t need to be the most advanced tech company. You need to be the clearest business case.

If you’re building in AI and aiming to raise, this episode gives you the clarity to pitch like a category leader; not just another LLM wrapper.

We landed on SOCLY.io last week. Here's what their hero section said:

“Amplify growth with compliance automation.”

It sounds polished. Professional. Confident. It’s also completely forgettable. I see this across 90% of SaaS sites. Clean visuals. Modern fonts. Trendy gradients. And yet…

No clicks. No conversions. No emotion.

Because it’s missing the only thing that matters:

The message isn’t doing its job.

Let's improve their positioning!

Most B2B marketing teams aren’t lazy, they’re overwhelmed.
They’re stuck doing “everything” instead of the few things that actually move revenue.

In this episode, we are breaking down why most B2B marketing strategies are built on busywork and how to cut through the noise to build momentum and growth.

You’ll learn:

1. Why busy ≠ effectiveActivity doesn’t equal pipeline. Effort doesn’t equal revenue. I’ll show you how to see through vanity tasks that keep your team busy but don’t produce real results.

   
   

2. The 3-Part Focus Filter

   • Does it support a high-leverage GTM motion?

   • Is it compounding in nature?

   • Does it create momentum inside the buyer’s mind?
     If it doesn’t pass this filter, it’s time to cut it.

     
     

3. What top SaaS brands do differentlyI’ll share a real-world case study of a SaaS company stuck in busywork and how we stripped back their marketing to just a few core assets that increased MRR by 28% in 90 days.

   
   

4. Your action plan for this weekA simple, 10-minute audit to identify what’s wasting your time and what’s driving real revenue.

   
   

This episode isn’t about working harder. It’s about working smarter and building a marketing system that compounds over time.

If your pipeline feels slow, your sales calls go nowhere, and your messaging isn’t landing, chances are your Ideal Customer Profile (ICP) is broken.

In this episode, we break down why most startup founders are targeting the wrong audience, what it’s really costing them, and how to fix it with clarity and precision.

What you’ll learn:

1. How to know if your ICP is hurting your growth

   • Are you targeting too broadly?

   • Missing key pain points?

   • Using generic outreach that sounds like everyone else?

   
   

2. The two most common ICP mistakes

   • Serving companies across too many sizes and stages

   • Ignoring your customer’s current alternatives and buying triggers

   
   

3. What a clear ICP unlocks

   Companies with dialed-in ICPs close faster, win bigger deals, and keep customers longer. We’ll share stats and real case studies that prove it.

   
   

4. How to fix it starting today

   • Focus on 1–2 clear brackets (e.g., 10–50 person startups)

   • Tailor messaging to real challenges and use-cases

   • Analyze your best customers to refine your targeting

You’ve got a solid product. A capable team. Budget to scale.

But your marketing campaigns aren’t converting, and your revenue isn’t moving.

In this episode, we break down the single biggest mistake that’s silently killing most SaaS marketing efforts and how to fix it before it drains your budget, momentum, and team confidence.

Here’s what you’ll learn:

1. Why most campaigns fail before they even launch

   When your ICP isn’t clearly defined, your messaging becomes guesswork. We’ll unpack how vague audience understanding leads to wasted ad spend and low-quality leads.

   
   

2. How to simplify your message so it actually converts

   Focus on one pain point. One clear outcome. Use language your buyers actually use, not internal product-speak.

   
   

3. How to choose the right channels and ignore the noise

   A perfect message on the wrong platform is still a failure. we’ll show you how to audit where your real audience lives and double down on what works.

   
   

4. What to do if your team feels stuck

   Failed campaigns create more than lost revenue; they create lost confidence. Learn how to re-energize your team with clarity and direction.

If your 2025 marketing plan includes scaling pipeline, increasing demo bookings, or reducing CAC, this episode will give you a clear starting point.