“We’ve tried everything: LinkedIn ads, G2, and cold outbound, but leads are still cold.”

The most common (and costly) line we hear from SaaS teams.

If you’ve ever wondered whether your growth problem is the channel or the message, this episode gives you a clear framework to diagnose and solve it.

What you’ll learn:

1. Why most teams blame the wrong thing

   Growth blames channels. Sales blames lead quality. Founders blame pricing. But if your positioning is weak, no channel will save you.

   
   

2. The 3-part diagnostic we use at Minute Creative

   • Relevance: Can your buyer say “this is for me” in 3 seconds?

   • Urgency: Is there a reason to act now?

   • Proof: Can you back up your claims in 10 seconds or less?

   
   

3. How to test what’s broken without wasting more budget

   If your messaging converts warm leads but fails cold? It’s a channel problem.

   If it fails warm and cold alike? You’re dealing with a messaging gap.

   
   

4. The real sequence that drives pipeline

   • Nail your positioning

   • Build message clarity (not cleverness)

   • Test it in warm conversations

   • Then and only then, scale to channels

You’ll also hear a real-world before-and-after rewrite that increased conversions 10x by changing just one line.

If you’re tired of trying 15 tactics without traction, this episode will give you the clarity to fix the real issue.