Uncommon Brands

Sarah Vilensky is the founder and CEO of Blossom Essentials. In this episode, she shares how she’s used her digital marketing expertise to build a high-growth D2C skincare brand. 

Sarah shares her journey from affiliate marketing to addressing chronic dry skin with clean, non-toxic products. This episode is full of insights on how they navigate the crowded skincare market and details on their massive upcoming retail rollout into Walmart's Beauty Space.

What was covered:

• Sarah's journey from affiliate marketing to founding a D2C brand.
• The importance of authentic product expertise (addressing personal chronic dry skin).
• The decision to shift from Amazon to owning the website/customer relationship.
• How to build brand authority in the crowded clean beauty space.
• The operational reality: Managing inventory and scaling supply chains.
• Next Steps: The huge retail rollout into Walmart's Beauty Space

Blossom Essentials Links:
Website: https://tryblossom.com/

Instagram: https://www.instagram.com/try_blossom/  

Facebook: https://www.facebook.com/blossomessentials/  

TikTok: https://www.tiktok.com/@blossomessentialsskin 

Parker Nash Links: 

Website: parkertnash.com  

LinkedIn: Parker Nash

Gregg Hemphill is the CEO of Nexbelt and Lejon Belts. In this episode, he shares how these two brands take an overlooked product, the belt, and turn it into an engine for massive growth. Gregg, a 25-year veteran of the golf industry (Quiksilver, TaylorMade, Oakley), shares how Nexbelt's patented micro-adjusting ratchet technology provided both a functional benefit to the consumer and a huge inventory solution for retailers. This episode breaks down their strategy for profitable growth and how to turn the ordinary into not so ordinary.

What was covered:

• Leading Nexbelt after acquisition by a PE firm.
• Overcoming the challenge of selling an overlooked accessory (the belt).
• Why fashion sells the basics: Using color and design to drive repeat purchases.
• The dual-benefit pitch: How Nexbelt solves the retailer's massive inventory problem.
• Don’t sell features, sell the benefit
• Advice for founders on profitable growth vs. "fake growth" spending.
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Nexbelt Links:

Website: https://www.nexbelt.com  

Instagram: https://www.instagram.com/nexbelt 

Facebook: https://www.facebook.com/Nexbelt 

Parker Nash Links: 

Website: parkertnash.com

LinkedIn: Parker Nash

Join Parker Nash and Anna Rooke, CMO and Co-founder of Akasha Superfoods, for a deep dive into health, wellness, and organic growth. Anna shares her journey with sea moss, from making gels in her kitchen to becoming a category creator on retail shelves. This episode is a masterclass in using short-form video to overcome low product awareness and dominate a new market without spending a dollar on paid ads.

What was covered:

• The challenge of creating a shelf-stable product
• Why Akasha's initial target audience hypothesis was wrong
• Anna's organic growth strategy
• How to create irresistible storytelling videos
• Why TikTok Shop is the new QVC and how to succeed on the platform
• Lightning Round: Fun facts about Sea Moss, health hacks, and advice for founders

Akasha Superfoods Links: 

Website: https://www.akashasuperfoods.com 

Instagram: https://www.instagram.com/akashasuperfoods/?hl=en

TikTok: https://www.tiktok.com/@akashasuperfoods 

Parker Nash Links: 

Website: parkertnash.com

LinkedIn: Parker Nash

Today on the show, we have Garrett Peters, the co-founder and CEO of Duncan and Stone Paper Company. Duncan and Stone specializes in beautifully designed, keepsake notebooks and journals featuring simple guided prompts to easily capture important life moments. Garrett shares the company's journey, from its 2020 launch with a handful of items to its current portfolio of over 50 products.

Garrett discusses the challenge of building a brand and audience primarily on a platform like Amazon and the strategic shift they made toward their own website to foster customer engagement through email and social media. He also emphasizes the critical role of product quality, timeless design, and a thoughtful customer experience in building a loyal customer base and driving organic growth.

What we covered:

• The Launch and Hero Products
• The Shift from Amazon to Direct-to-Consumer
• Product Design Philosophy and Delivering a Great Customer Experience
• Q4 Holiday Sales Strategy: Making One Simple, Clear Offer
• The Importance of Clarity in Product Offerings

Duncan and Stone Links:

Duncan and Stone Links: Website: https://www.duncanandstone.com 

Instagram: https://www.instagram.com/duncanandstone/ 

Facebook: https://www.facebook.com/DuncanandStone 

TikTok: https://www.tiktok.com/@duncanandstone 

Parker Nash Links: 

Website: parkertnash.com

LinkedIn: Parker Nash

Join Parker Nash in a conversation with Maddie Steitz, the founder and CEO of Maddie's Natural Sweetener. Maddie shares her uplifting journey from working as an assistant to launching her own company, driven by a passion for baking and a commitment to creating a truly healthy alternative.

Maddie discusses the inspiration behind developing a healthier, natural sweetener that avoids the pitfalls of current market options, such as artificial ingredients and excessive calories. Her product offers a unique, guilt-free indulgence, featuring a proprietary blend of stevia, monk fruit, and other natural ingredients.

What was covered:

• The Entrepreneurial Shift
• Product Science & Manufacturing Challenges
• Vision for Guilt-Free Treats
• Marketing & Retail Expansion Strategy

Maddie’s Natural Sweetener Links:
Website: https://www.maddiesnaturalsweetener.com
Instagram: https://www.instagram.com/maddiesnaturalsweetener 

Parker Nash Links:
Website: parkertnash.com 
LinkedIn: Parker Nash

Join Parker in an insightful conversation with John Gaither, CEO of Feetures. John leads America's number one running sock brand, a performance-driven, family-run business based in Charlotte, North Carolina. Having served in various roles from sales and marketing to COO before becoming CEO in 2023, John brings a comprehensive understanding of the business he now runs.

John shares the compelling story of Feetures, started by his father in 2002 with a vision to innovate performance socks. He discusses the brand's growth within the booming running industry, their careful balance between wholesale and direct-to-consumer channels, and their strategies for maintaining strong relationships with specialty retailers while expanding into larger chains. John also offers valuable lessons on product development driven by consumer feedback, staying ahead in a competitive market, and the unique dynamics of leading a family business through succession and daily operations.

What was covered:

• A Family Legacy
• Strategic Growth & Channels
• Product Innovation & Performance
• Leading a Family Business

Parker Nash Links:

• Website: parkertnash.com
• LinkedIn: Parker Nash
  
  

Feetures Links:

• Website: https://feetures.com/
• Facebook: https://www.facebook.com/FeeturesBrand/
• Instagram: https://www.instagram.com/feetures/
  
  

Join Parker in an inspiring conversation with Lauren Dellinger, President of Headbands of Hope. Lauren shares the incredible mission behind Headbands of Hope: for every headband purchased, one is donated to a child with an illness, with over a million donated globally since 2012. She dives into the brand's growth strategies, from leveraging public speaking to building robust wholesale partnerships. Lauren also offers valuable lessons from her extensive experience in trade shows, highlighting the importance of strategic presentation, packaging, and managing relationships with diverse retailers, all while staying true to their powerful mission.

What was covered:

• A Mission-Driven Brand
• Building Community & Relationships
• Wholesale & Growth Strategies
• Navigating Business Challenges
• Product Presentation & Marketing

Parker Nash:

• Website: parkertnash.com
• LinkedIn: Parker Nash
  
  

 Lauren Dellinger of Headbands of Hope

• Website: https://www.headbandsofhope.com/
• Instagram: https://www.instagram.com/headbandsofhope/
• Facebook: https://www.facebook.com/HeadbandsOfHope/
  
  

Today’s episode is an inspiring conversation with Ashley Nickelsen, founder of BTR Nation. Ashley shares the deeply personal story behind her mission to reimagine "junk food" found in hospital vending machines, driven by her experience as a caretaker for her parents, who both battled rare forms of cancer. She reveals how this personal journey, and her late father's entrepreneurial spirit and mantra "be bold, tenacious, and resilient" (which inspired the brand's name, BTR), fueled her to launch BTR Nation at the end of 2020.

Ashley dives into BTR Nation's growth strategy, emphasizing the power of authentic relationships over transactional interactions in building a loyal community of brand ambassadors and influencers. She also discusses the brand's unique approach to distribution, from initial direct-to-consumer success to expanding into alternative channels like airports and strategic collaborations, making healthier choices accessible where they are needed most. This episode offers invaluable insights into building a brand with an unstoppable mission, navigating the challenges of a rapidly growing CPG business, and the importance of a clear, simple message.

What was covered:

• A Mission-Driven Brand
• The Power of Personal Connection
• Strategic Growth Beyond Traditional Retail
• Navigating Entrepreneurial Challenges
• Lessons in Product & Messaging
  
  

Parker Nash:

• Website: parkertnash.com
• LinkedIn: Parker Nash
  
  

BTR Nation:

• Website: https://www.btrnation.com/
• Instagram: https://www.instagram.com/btr.nation 
• TikTok: https://www.tiktok.com/@btr.nation 

In this episode of the Uncommon Brand podcast, host Parker Nash sits down with Dez Price, co-founder and CEO of BN3TH (pronounced "Beneath"), a brand dedicated to making comfortable men's underwear and base layers for various activities, from mountain adventures to the office. BN3TH is notable for being the first to create men's underwear with a three-dimensional pouch.

Dez shares the intriguing origin story of BN3TH, which began around 2009-2010 when he and his business partner, Dustin, recognized an unmet need in the apparel market. They explored various product categories and ultimately focused on underwear, aiming to innovate beyond existing designs to offer unparalleled comfort and support.

What was covered:

• BN3TH's Founding: Identifying a market gap for men's underwear.
• The Revolutionary Pouch: Impact of 3D pouch technology on comfort.
• Brand Evolution: Building a unique product into a successful brand.
• Product Philosophy: Comfort and support for all-day activity.
• Entrepreneurial Advice: Passion, innovation, and embracing challenges

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernas/ 

Dez Price Links:

Website:  https://www.bn3th.com/   

Instagram: https://www.instagram.com/bn3thapparel/  

Facebook: https://www.facebook.com/BN3THapparel/  

TikTok: https://www.tiktok.com/@bn3thapparel 

In this episode, Parker sits down with Bryce McConville, former athlete and distance runner at the University of Miami, and the founder of Chicknlegs, a brand specializing in fun, comfortable, and unique apparel for distance runners.

Bryce shares his entrepreneurial journey, starting college as he sought to stay connected to the running community. He discusses the origin of the brand name and how early, funny Instagram videos helped generate interest even before production. The brand quickly grew by connecting with the high school cross-country and track community, and now participates in major events like the New York and Chicago Marathons.

What was covered:

• Athlete to Entrepreneur: Founding Chicknlegs
• Community-Driven Growth & Social Media Impact
• Design, Quality, and Product Development
• Strategic Inventory & Product Line Management
• Analytical Approach to Business Growth

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/ 

Chicknlegs Links: 

Website: https://www.chicknlegs.com/

Instagram:https://www.instagram.com/chicknlegsrunning/?hl=en 

Facebook: https://www.facebook.com/ChicknLegsRunning  

TikTok: https://www.tiktok.com/@chicknlegs