Sometimes the plan is just the beginning. In this episode of Uncommon: The Build, I’m reflecting on what happens when the dream begins to grow beyond anything you originally imagined. From a career in education that opened doors I never expected to building Uncommon Jewelry into something far bigger than “just making bracelets,” this episode is about allowing yourself to evolve, expand, and follow the possibilities you couldn’t see when you first started. Because sometimes, accomplishing the original plan is exactly what gives you permission to dream bigger.

You can be confident in your vision, excited about what you’re building, and still have moments when a quiet little voice asks, “Am I really good enough to do this?”

In this episode of UNCOMMON: The Build, I’m talking about imposter syndrome, and how it can sneak up on you even when you know you’re capable. As a new jewelry designer building a brand from the ground up, there are moments when I question my designs, my decisions, and whether I really belong in this space.

But building something new requires learning to move forward even when confidence wavers. I’m sharing what those moments have looked like for me, how I work through them, and why doubt doesn’t necessarily mean you’re on the wrong path. Sometimes, it simply means you’re stretching beyond what you’ve done before.

If you’ve ever wondered, “Who am I to do this?” this episode is for you.

Because becoming the person capable of building the dream is part of the build.

When a woman buys a bracelet, she may be choosing something beautiful, but she’s often buying so much more. She’s buying confidence. A reminder. A feeling. A story that reflects who she is or who she’s becoming. This week, we’re talking about what women are really buying when they choose a bracelet, and why meaning matters just as much as beauty.

When the Work Means More Than the Work

Some work is about more than what we produce; it’s about who we serve and the difference we leave behind. In this episode, I reflect on how service shaped my years as an educator and continues to shape the entrepreneur and jewelry designer I’m becoming. Because even when the work changes, the purpose behind it doesn’t have to.

What if being ready isn’t actually a requirement for beginning?

In this episode of UNCOMMON: The Build, I’m talking about what it means to step into something new when you don’t have all the answers, even when you’re accustomed to being successful and knowing exactly what you’re doing.

Starting before you’re ready doesn’t mean starting recklessly. It means being willing to begin before you know everything, taking responsibility for what you still need to learn, and allowing the process to make you better along the way.

Because sometimes you don’t become ready and then start. Sometimes starting is what makes you ready.

A beautiful piece of jewelry can catch your eye. Quality can make it last. But for me, the story is what gives it meaning.

In this episode of UNCOMMON: The Build, I’m sharing what really happens before a new piece of UNCOMMON Jewelry comes to life. Most designs don’t begin with beads or materials; they begin with a person, a feeling, a moment, or something in the world that makes me stop and pay attention. From there, the story begins to shape everything else.

Because at UNCOMMON, the story doesn’t come after the product. The story is where the product begins.

What does it really mean to build something uncommon?

In this episode of UNCOMMON: The Build, I’m sharing what I’m learning about creating something that refuses to settle for ordinary. From the choices behind the brand to the standards, stories, and people shaping the journey, this episode is about more than building jewelry; it’s about building something with intention, meaning, and the courage to do it differently.

Because uncommon isn’t just what you create. It’s how you choose to build it.

Welcome to UNCOMMON: The Build, where we explore the stories behind meaningful jewelry and the journey of building a purpose-driven brand. Each episode offers honest conversations about confidence, courage, identity, entrepreneurship, and the moments that shape who we become. Because every piece has a story... and every story deserves to be worn.

Welcome to UNCOMMON: The Build, where we explore the stories behind meaningful jewelry and the journey of building a purpose-driven brand. Each episode offers honest conversations about confidence, courage, identity, entrepreneurship, and the moments that shape who we become. Because every piece has a story... and every story deserves to be worn.

Every piece begins with a story. Every story begins with a moment. Join Cheri Dixon for behind-the-scenes conversations about building UNCOMMON Jewelry, pursuing purpose, embracing courage, and creating a life that's authentically your own. It's time to build something uncommon... and wear your story.