Jack Posobiec, "Poso" if you're part of the team, is a seemingly unstoppable force in the world of political influence, and his nearly half-a-million followers on Twitter can attest to that.
Before I get into it, be advised that the audio on this episode is a bit noisier than usual, because we recorded this episode while Jack was commuting through a noisy Washington, DC. Don't let that deter you.
I became interested in Jack for the second half of the term 'political influence,' because i stumbled across him as I was beginning my research into the mechanisms and influence that narrative has on both our individual lives and the broader cultural impact.
What I saw was much of what I'd been researching at play, and with a very high-degree of impact. It's one thing to read the research on narrative and memetic warfare to be found in the "filetype:pdf" searches on Google, and quite another to see someone using the tools within the research with great effect.
So, I bought Jack's book 4D Warfare to see what I might learn. What I read was easily understood, was tied to real-world examples, and delivered a set of tools and perspectives which could be considered the starter guide to narrative warfare.
I reached out to Poso because I wanted to dive into some of the mechanics behind the headlines, and to understand how a notable player in the Story Wars decided which battles to fight and what strategies to employ.
This episode is as dense as granite with tools and tactics to enhance your own ability to wage narrative war, even if it is only to wage it against the narratives that have infiltrated your own life.
But, if you were so inclined and listened carefully, you'd have an understanding of how to begin to take the fight to the opposition.
Either way, if you're picking up what was put down in this short but powerful episode, you're never going to see the world the same way again.