Parents usually apply rewards and punishments when raising and educating their children. However, Kohn believes that this is a kind of control in the name of love or, in other words, conditional parenting. He believes that parents' love is a gift that their children deserve to get without paying anything in return. A child can only be both physically and mentally healthy when raised with unconditional parenting. This author's opinion is challenging because it overturns a lot of parenting concepts that people have historically believed. In recognition of this book's profound impact, it won the gold prize of the National Parenting Product Award in 2006.