Unconventional Leaders

Today I connected with Adam Ivy, who helps creative entrepreneurs develop raving fans through what he calls 'Attention Marketing.' In this conversation, we dig into how to apply attention marketing to our content, how to make CTAs less icky, and how to create entertaining content while building a deep connection with our audience.

ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/42 

TOPICS FROM THIS EPISODE:

• The 'Illusion of Productivity'
• Adam’s 'BRAVE' framework for Creators
• How to make content entertaining and engaging

Connect with Adam Ivy:  https://adamivy.com/ 

Follow Heather on IG: https://www.instagram.com/heatherparady/ 

WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today, I connected with Reward Sibanda, a speaker, pastor, and content creator. In today’s conversation, we dig deep into our 'creative calling' and how we, as communicators, have a responsibility to not just be 'effective' but to raise others up to a higher standard. We also talk about how there is an existential crisis amongst the creative community, where we have to constantly 'make content,' and why it is actually 'divine wisdom' to slow down our output.

ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/41 

TOPICS FROM THIS EPISODE:

• Thinking about story in the context of culture
• How to keep yourself 'pure and uncompromised' as a communicator
• The 'crisis of humility' and why we should protect the 'potency' of our purpose

Connect with Reward Sibanda: https://www.rewardsibanda.com/ 

Follow Heather on IG: https://www.instagram.com/heatherparady/ 

WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

If you want to communicate more powerfully, become more magnetic with your message, and speak from a place of vibrational truth, turn this up. 

Today, I connected with Garrain Jones, who went from ex-convict to transformational coach, author, and founder of Artist Power—a global movement transforming the entertainment and personal development space. In this conversation, we explore finding 'seeds of peace' in an 'ocean of pain,' approaching challenging tasks from a place of ease, and transforming negative energy into a positive, life-giving force.

ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/40 

TOPICS FROM THIS EPISODE:

• How to shift your energy (so you can stay 'lit up')
• How to deepen your belief in yourself
• Communicating from a place of vibrational truth"

Connect with Garrain Jones: https://www.garrainjones.com/ 

Follow Heather on IG: https://www.instagram.com/heatherparady/ 

WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today I connected with Sun Yi, an entrepreneur, storyteller, and the founder of Night Owls. In this conversation, he walks us through how to enhance your personal brand through storytelling. We discuss the ideation process, how to craft your story, and the importance of drawing a line in the sand to make a bigger impact with your message.

ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/39 

TOPICS FROM THIS EPISODE:

• Understanding your triggers as a creative and how they affect your content
• How to find stories and develop the courage to make a stand in your content
• Using anchor words to make your content stronger

Connect with Sun Yi: https://sunyi.co/ 

Follow Sun on IG: https://www.instagram.com/sun.yi/ 

Follow Heather on IG: https://www.instagram.com/heatherparady/ 

WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

I found Leif Abel, also known as ‘RevisionFurniture,' on Instagram, where he has a unique storytelling style to market his business. As the founder of ReVision Restoration, Leif has restored and sold over $500,000 worth of high-end furniture, and he uses storytelling on Instagram specifically to market his business.

I had him on the show to talk about how he crafts his videos, how he finds 'the story' in restoring furniture, and to learn about his philosophy of looking at cues from TV shows to make his content more interesting.

ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/38 

TOPICS FROM THIS EPISODE:

• Using perfectionism as a strength and making intentional decisions
• How to use cues from TV shows to make your content more interesting
• Walk through of several of his videos and how he made them

Connect with Leif Abel: https://www.revisionrestoration.com/

Follow Leif on IG: https://www.instagram.com/revisionfurniture/ 

Follow Heather on IG: https://www.instagram.com/heatherparady/ 

WATCH Episodes on YouTube: https://www.youtube.com/heatherparady

Bea Chu is a YouTuber, tech enthusiast, sound designer, and filmmaker. She has set her career towards guiding the generation of DIY filmmakers and currently resides in Manila, Philippines. Additionally, she is a lactose-intolerant iced latte addict.

I originally came across her on Instagram and loved not only her fun personality and great content tips but also noticed that she stood out from many other creators. I mean, check out this vibe.

And it's working; hundreds of thousands of people are tuned in to what Bea is up to. I had her on the show to talk about how to develop a strong brand for your short-form content, tips on editing and achieving better sound quality in your videos, and how to improve production without compromising reliability. This, my friends, is Bea Chu.

ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/37 

TOPICS FROM THIS EPISODE:

• How to Develop a Strong Brand for Your Short-Form Videos
• Tips on Editing and Achieving Better Sound Quality in Your Videos
• How to Improve Production Without Compromising Reliability

Connect with Bea Chu: https://www.instagram.com/beachutv/ 

Follow Heather on IG: https://www.instagram.com/heatherparady/ 

WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

I connected with Rachel Gibler, entrepreneur, manifestation coach, spiritual teacher, and host of the Top 15 USA Podcast It's F*cking Spiritual. In this conversation, we discuss somatic healing for creatives, how to balance both feminine and masculine energy, and how to create authentically while still healing.

ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/36 

TOPICS FROM THIS EPISODE:

• What is somatic healing, and how can it help our creative careers?
• How do you create while still healing from your past?
• How do you manage your masculine and feminine energy?

Connect with Rachel Gibler: https://rachelgibler.com/ 

Follow Heather on IG: https://www.instagram.com/heatherparady/ 

WATCH Episodes on Youtube: https://www.youtube.com/heatherparady

Today, I connected with Kent King, known as the 'Content Chemist.' In this conversation, we explore how to approach content creation from an entrepreneurial mindset, enhance your content's searchability, and efficiently use data to boost your online presence.

ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/35 

TOPICS FROM THIS EPISODE:

• How to make your ORGANIC content reach and serve the right people
• Why we should focus on the “audience over platform  
• How to leverage data to boost your content (and make it more shareable)

Connect with Kent King: https://www.kentcultivate.com/

Follow Heather on IG: https://www.instagram.com/heatherparady/ 

WATCH Episodes on YouTube: https://www.youtube.com/heatherparady

You probably grew up learning that “the ego” is bad. Today's guest, however, challenges that notion and encourages us to heal our relationship with the ego because, whether it's popular or not to admit it, that's how we accomplish great things.

Today, I connected with Jamie Gruber, an entrepreneur, multifamily investor, mastermind leader, and the host of the Tribe of Millionaires Podcast. In this conversation, he shares with us his spiritual journey reconnecting with the ego, partnering with it, and leveraging its guidance to make an impact in this world.

ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/34 

TOPICS FROM THIS EPISODE:

• Why we shouldn't “put down the ego” but “partner with it” instead
• Gauging morality and the ego
• How to use  “solo weekends” and a “spiritual round table” to gain clarity

Connect with Jamie Gruber: instagram.com/thejamiegruber/ 

Follow Heather on IG: https://www.instagram.com/heatherparady/ 

WATCH Episodes on YouTube: https://www.youtube.com/heatherparady 

Today, I connected with Maha Abouelenein, the CEO and Founder of Digital and Savvy, who has more than 30 years of experience as a global communications strategist and is the author of 7 Rules of Self-Reliance. 

In this conversation, she shares with us the role of self-reliance in building your personal brand, communicating more effectively, and why mastering this skill can position you to make a much greater impact in your work.

ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/33 

TOPICS FROM THIS EPISODE:

• Understanding what self-reliance is, what it is not, and how it can change your life
• How to be self-reliant while remaining strongly supported in your community
• How to create an authentic personal brand while protecting your private life
• The process of communicating effectively (when what you have to share is controversial)

Pre-order the 7 Rules of Self-Reliance here

Connect with Maha Abouelenein: https://www.mahaabouelenein.com/ 

Follow Heather on IG: https://www.instagram.com/heatherparady/