Uncooked

How can a crazy amount of horseradish be the key to creating an unforgettable brand experience? According to St. Elmo Steak House, they’re just giving people what they want. This week my guest is St. Elmo’s VP of Marketing and self-proclaimed “Shrimp Cocktail Hype Man,” Bryn Jones. St. Elmo’s Steak House is legendary in Indianapolis, attracting the NFL elite and celebrity drop ins. We dig into how he and his team are responsible for respecting the legacy of a century old iconic restaurant, while keeping it relevant for today’s customers.

Some highlights of what we cover:

• How St. Elmo’s moved beyond the physical walls of the restaurant and into retail
• Why you’ll never see a St. Elmo Steak House in Las Vegas
• Bryn’s simple formula for engaging content
• How to be a brand that adds value, without being a value brand

About Bryn Jones: He’s the VP of Marketing & Retail for Huse Culinary where he leads marketing for four restaurant brands as well as sales and marketing for St. Elmo Steak House retail food items and ready to pour cocktails. He is also a partner of HCBJ Spirits which owns and operates the bottling operation for St. Elmo Cocktails and other emerging spirit brands.

Learn more about St. Elmo’s and purchase a signature cocktail here: https://www.stelmos.com/

If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected].

See omnystudio.com/listener for privacy information.

In part 2, Ryan returns to discuss how The James Brand balances the needs of the knife community, with new audiences, as they reimagine the traditional pocketknife. Today we cover how sweating the details is key to creating a beloved brand. We discuss Ryan’s vision for his products to help people be a little more in the moment. And how the true role of a business is to generate value and distribute it back out to the world. 

Some highlights of what we cover:

• How to navigate a marketing strategy for “dangerous goods”
• Inviting your audience to be “part of the club”
• Why product longevity is important to customer loyalty
• The future of The James Brand and what you carry in your pockets

Ryan Coulter is the Founder and Chief Creative Officer of The James Brand.  He’s spent his career revolving between corporate design and innovation (Burton Snowboards, Nike), consulting and entrepreneurial endeavors. He lives in Portland, Oregon with his partner and their two children. 

Connect with Ryan:

https://www.facebook.com/coultaire

https://www.linkedin.com/in/ryan-coulter-ab95531/

Learn more about The James Brand:

www.thejamesbrand.com

https://www.instagram.com/thejamesbrand/

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected].

See omnystudio.com/listener for privacy information.

Look in your pocket or bag right now. Go, on…we’ll wait.

Ryan Coulter from The James Brand believes what we carry every day says something about who we are. Do you need to be professional helicopter pilot or a mountaineer for permission to carry a pocketknife? We say, ‘heck no’! The James Brand is challenging traditional ideas of who is part of the modern knife community and why you might want to be a part of it too.

We discuss how The James Brand is making carrying a pocketknife cool for the everyday person outside of the hunting and fishing audience. We dig into audience targeting, product innovation, and how to be a challenger brand in “Knife Town”, Oregon.

Some highlights of what we cover:

• How to find your brand’s white space
• The importance of simplicity in product innovation
• Why The James Brand chose to set up shop in a highly competitive community
• How challenger brand’s have unique permissions legacy brands do not

Ryan Coulter is the Founder and Chief Creative Officer of The James Brand.  He’s spent his career revolving between corporate design and innovation (Burton Snowboards, Nike), consulting and entrepreneurial endeavors. He lives in Portland, Oregon with his partner and their two children. 

Connect with Ryan:

https://www.facebook.com/coultaire

https://www.linkedin.com/in/ryan-coulter-ab95531/

Learn more about The James Brand:

www.thejamesbrand.com

https://www.instagram.com/thejamesbrand/

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected].

See omnystudio.com/listener for privacy information.

On our last episode Michael Ventura shared how his methodology of marketing helped organizations navigate change, improve customer experience, and generate revenue. But as Uncle Ben famously said, “with great power, comes great responsibility.” Listen in as Michael returns to discuss the social responsibility of marketing with empathy and how you can maintain your moral code while gaining powerful insights and being a value to your brand.

Some highlights of what we cover:

• The three types of empathy and how to use them
• The difference between manipulation and understanding
• How to reform your questions for deeper insights
• The true value of a good consultant

About Michael Ventura:

For over two decades, Michael Ventura has worked as a leader, facilitator, and educator. Concepts and tools from his first book, Applied Empathy (Simon & Schuster, 2018) have been embraced by influential, respected organizations from the ACLU, Google, Goldman Sachs, Microsoft, and Nike to The United Nations and the Obama Administration. His work focuses on helping leaders and their teams to practice empathy as a means to deepen connection and catalyze change.

Michael's methods have been heralded as a touchstone in a new era of leadership development. Whether working individually, with teams, or societally, he is a committed steward to the positive, transformative power of empathy.

You can connect with Michael in the following ways:

Website: www.MichaelVentura.co

Archive: www.ConsolidatedEggs.com

Instagram: www.instagram.com/themichaelventura

LinkedIn: linkedin.com/in/mvmvmv/

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected].

See omnystudio.com/listener for privacy information.

Have you ever brought home a new purchase, only to realize the product designers really missed the mark? We might even say aloud, “what were they THINKING?” My latest guest has created tools and practices every business can employ to avoid these disastrous experiences. The tool is empathy. On this week’s episode Michael Ventura an author, speaker, and empathy facilitator, joins me to discuss how he’s fine-tuned a methodology to turn human understanding into an invaluable business tool.

Some highlights of what we cover:

• How empathy can be a revenue driver for businesses developing products or services
• How to ensure empathy practices become part of company culture
• How to create a welcoming environment for consumers to share their deepest concerns

About Michael Ventura:

For over two decades, Michael Ventura has worked as a leader, facilitator, and educator. Concepts and tools from his first book, Applied Empathy (Simon & Schuster, 2018) have been embraced by influential, respected organizations from the ACLU, Google, Goldman Sachs, Microsoft, and Nike to The United Nations and the Obama Administration. His work focuses on helping leaders and their teams to practice empathy as a means to deepen connection and catalyze change.

Michael's methods have been heralded as a touchstone in a new era of leadership development. Whether working individually, with teams, or societally, he is a committed steward to the positive, transformative power of empathy.

You can connect with Michael in the following ways:

Website: www.MichaelVentura.co

Archive: www.ConsolidatedEggs.com

Instagram: www.instagram.com/themichaelventura

LinkedIn: linkedin.com/in/mvmvmv/

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected].

See omnystudio.com/listener for privacy information.

To start a BBQ restaurant, do you need a passion for food or a passion for opportunity? Restaurateur Thomas Ward has both. He grew up immersed in the food industry and honed his skill for entrepreneurship with his flagship bbq joint called Pig Floyd’s Urban BBQ. In this episode we explore how he cultivated his passion for building businesses and assessing risks – both in business and on the menu. We’ll also dig into how Thomas motivates his employees to stay and actually be excited for new restaurant openings – a rarity in today’s restaurant scene.

Some highlights of what we cover:

• How entrepreneurial grit can lay the groundwork for success
• How Thomas navigated the mindset shift from owner to leader
• The importance of creating brand equity from the start
• Why vulnerability and customer connection are critical for building a brand purpose rooted in truth

About Thomas Ward:

After enjoying success in a food truck endeavor, Thomas Ward (aka “Pig Poppa”) opened his first brick-and-mortar restaurant, Pig Floyd’s Urban BBQ in 2014 in Florida’s Mills 50 district. 

Thomas is working on expanding Pig Floyd’s and transcending the usual restaurant experience. He is also the host of ‘Beyond the Smoke,’ a podcast focusing on the stories and insights of building a business.

Learn more about Pig Floyd’s Urban BBQ here: https://www.pigfloyds.com/

Listen to ‘Beyond the Smoke’ here: https://www.pigfloyds.com/podcast

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected].

See omnystudio.com/listener for privacy information.

Anyone can create something to sell, but will someone actually buy it? That’s the golden question for VC co-founder Drew Leahy and his team at Hawke Ventures. On today’s episode of Uncooked, we’re diving into how this marketing-savvy firm finds great businesses to invest in and how having a marketing team on your side from day one can make or break a startup’s success. If you’re in the early stages of your business or looking for investors, you won’t want to miss this conversation.

Some highlights of what we cover:

• How an investor can provide more resources than just a paycheck
• Questions you should be ready to answer when looking for an investor
• Why it’s never too early to create a brand purpose statement
• The 3-ingredient formula for outmaneuvering your competition

About Drew Leahy:

Drew Leahy is a 2-time venture-backed operator and 2-time founder, who has managed 2 family offices and is now the managing partner of 2 funds at Hawke Ventures. With currently $30M AUM, Drew works with founders on growth marketing and product-market-fit. On the community and impact side, Drew runs the Hawke Fellows Diversity program where he teaches 2 cohorts of venture capital training a year, runs the FAMILY MONIES podcast for family offices and venture capital, and sat on the board of MusicUnites in Los Angeles for 8 years. He currently lives in Denver, CO with his fiance and dog Zoe, loves to snowboard and play music, and you will definitely catch him at concerts.

You can connect with Drew in the following ways:

Linkedin: https://www.linkedin.com/in/drewleahy/

Twitter: twitter.com/hawkeventures

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected].

See omnystudio.com/listener for privacy information.

You know what they say, a way to a consumer’s wallet is… through their heart? At least that’s what emotional marketing expert Brian Gregory has found when creating Admanity’s algorithm for The ADMANITY® Protocol. In this episode of Uncooked we’re diving into the feelings behind the decisions we make and how technology can help us break down the emotions of our customers into a formula for marketing success.

Some highlights of what we cover:

• Why finding the right formula is critical for marketing success
• How to trigger customer emotions in a positive way
• The power of the inner child when it comes to purchasing power
• How to use technology to build your branding toolbox

FREE OFFER TO LISTENERS OF UNCOOKED:

To get your own ADMANITY Brand Analysis on YOUR brand, all you have to do is request a FREE assessment. Simply write to [email protected], say you’re a listener of Uncooked and request one.  Please make sure we have your first name, last name and the email you'd like us to send the free link to.  Emails only please. We cannot send to social media profiles or text it.  Absolutely FREE.  NO Obligation. After your test is complete, you'll gain free access to your own brand's materials in your private, digital portal. You'll also gain access to over 200 million high-resolution stock photos that you can instantly download for just pennies on the dollar!

About Brian Gregory:

Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY’s algorithm for The ADMANITY® Protocol, he has written over 2,000 pages of ADMANITY® curriculum and training materials, as well as being the author of the book “Sheep Don’t Eat Complicated Grass!” Brian is an expert in emotional marketing and advertising tactics. You can learn more about Brian and Admanity at www.admanity.com

Hey listeners✋🏼, send a voice message to Uncooked to tell us about your test results!

Click here: Uncooked: A Marketing Insights Podcast - Speaky (thespeaky.com)

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected].

See omnystudio.com/listener for privacy information.

Asking for feedback is only the first step of truly hearing what your customers have to say. Instreamatic CEO, Stas Tushinskiy, says his organization is here to “help brands find truth from voice,” and we’re here for it. This week on Uncooked, Stas and I are exploring new ways technology is closing the communication gap between brands and consumers as well as how your organization can strengthen your listening abilities and help loyal customers see the humanity behind your brand.

Some highlights of what we cover:

• How voice ads are creating real-time conversations between customers and brands
• Why it’s important to focus on the “messy middle” of consumer feedback
• How highly specified feedback creates an opportunity for micro shifts in messaging
• The new role AI can play in your marketing department

About Stas Tushinskiy:

Stas Tushinskiy is CEO and Co-Founder of Instreamatic, based in Palo Alto, CA. Prior to Instreamatic, Stas built a leading digital audio ads sales house in Eastern Europe.

Connect with Stas on Linkedin:

https://www.linkedin.com/in/stas-t/

https://www.linkedin.com/company/instreamatic

You can learn more about Instreamatic here: www.instreamatic.com

Start a conversation with us using our new Speaky link: https://thespeaky.com/voice/TEVUMCLE/?r=628710

Get your own Speaky link here: thespeaky.com

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected].

See omnystudio.com/listener for privacy information.

There’s a reason why wine is often associated with simple, refined pleasures. At the root of any winery business is a passion for simplicity, which Dave Miner communicates in his brand purpose of “fermenting grapes into wine and making people happy.” This week on Uncooked, I’m sitting down with the founder of Miner Family Wines, a Napa Valley Winery specializing in unforgettable wine experiences that lend themselves to long-term customer loyalty.  

Some highlights of what we cover:

• How simplicity and refinement can be communicated in business systems and brand purpose
• Why entrepreneurship can be a delicate balance of risk and confidence
• How to apply lessons from Jazz music to your customer experience
• Why Dave loves innovation but sticks to tradition within his organization
• What a wine-stained guitar can do for long-term customer loyalty

About Dave Miner:

Dave Miner, born and raised in Chicago, lived for several years in Southern California before staking his claim in Napa Valley. Though he had grown up with an appreciation of good wine, it was a mixed case given to him as a 21st birthday gift that got his collection going, or as he puts it, his “habit formed.” Still, he says it never even crossed his mind to work in the wine industry until his uncle called upon him to help run his new venture. We’re sure glad he said yes! So, after several years spent working in the software industry, Dave made the switch and began his odyssey in the wine business in 1993 as President of Oakville Ranch Vineyards.

In 1999, he purchased the winery facility and launched his label, beginning with the 1996 vintage, to critical acclaim and quickly solidified his position as a serious new vintner in Oakville.

You can learn more about Miner Family Wines here: https://minerwines.com/

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or [email protected].

See omnystudio.com/listener for privacy information.