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How does a creator stay relevant? More so how do they earn from it?
Join us as we explore the realm of South Asian pop culutre. From Monkey Man and Diljit Dosanjh to new-age creators vying for a piece of the pie as they fight to keep eyeballs glued to them — we have a range of interesting threads leading you down curious rabbit holes.
Hosted by Ria Chopra (@riachops) and Varun (@vruuun)
Follow us on @stumble.community on Instagram and Stumble on Youtube
Who influences the influencers?
Big Bang Social and EY just dropped their State of Influencer Marketing in India 2023 report - and it has some big findings and tiny nuances. From the factors influencing influencers, to the money involved, the challenges, and some key predictions as to where the influencer industry is headed, we pore over the details and raise the questions you know you want to.
Dissect the report with us, as we break down the numbers and go on rants and down rabbit holes about the creator economy.
Hosted by Ria Chopra (@riachops) and Varun (@vruuun)
Mentioned in the Episode -
Big Bang Social x EY | The State of Influencer Marketing in India Report 2024 : https://drive.google.com/file/d/1S36tJqdlAI0-Hir5xnuUp_LGhLXKNN_s/view?usp=sharing
Kommune's Spilling the Tea Report from 2021 on the State of Gen Z post the pandemic : https://drive.google.com/file/d/1HVqOdpbZUC4n4Q31NMm8J8HkB4uVutRi/view?usp=sharing
Follow us on @stumble.community on Instagram and Stumble on Youtube
This episode, we dive into the rabbithole of culture by dissecting the Zomato green fleet fiasco, the internet's response to Kate Middleton's announcement, parasocial relationships & podcasts as a genre.
Sit back and listen in, this one is going to be a fun listen.
Follow us on instagram at @stumble.community
https://www.instagram.com/stumble.community/
Raise your hand if you're feeling personally victimised by the Ambani pre-wedding. This week, we discuss the Jamnagar Vantara extravaganza (Jamtara?), bringing up our burning questions about the good, the bad, and the ugly of PR, how social media consumes celebrity pop culture, and why the Ambanis have private Instagram accounts.
Follow Stumble on Instagram at @stumble.community
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