In this Thinking Tackle Podcast UNCUT episode, Joe Sugg takes hosts Tom Dove, Neil Spooner and Adam Reed through his incredible journey from YouTube stardom to rediscovering his love for fishing. With over 11 million followers across multiple platforms, Joe shares how he built his career, starting in 2011 with comedy and prank videos, influenced by his sister, Zoe (Zoella). Joe discusses how YouTube opened unexpected opportunities, leading him to write graphic novels, compete on Strictly Come Dancing, and now, embrace the world of fishing.

He reflects on the evolution of his audience, the challenges of adapting content, and the mental and social benefits of fishing. He also shares his tips for aspiring content creators, emphasising the importance of consistency, collaboration, and creativity. Plus, we explore his ambitious goal of catching a carp as big as himself and his plans to create engaging fishing content for a new audience. Tune in as we discuss the crossover between YouTube and fishing, the lessons learned from years of content creation, and the future of digital storytelling in niche communities.

 

The NEW Thinking Tackle Podcast UNCUT will now be available every two weeks. 

 

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