Today we’re going to talk about the “under promise and over deliver” cliché, but we’re going to be talking about it through the lens of the Know, Like & Trust factor. You’ll learn how to shape your audience’s perception of you while holding tight to your boundaries.

Topics discussed in this episode:

* Why setting expectations up front is the key in building your Know, Like & Trust factor

* Letting your content act as a filter for ideal clients

* How to not only build trust with your audience, but keep it once they convert to a customer

* How to successfully move from a 1:1 platform to 1:many

* The importance of onboarding and off-boarding process and how it affects your ability to under promise and over deliver.

* Remembering that you ultimately get to shape your customers perception of you and the experience they have working with you

Quotables:

What is the best way to kill your Know, Like & Trust factor? Not living up to expectations. This doesn’t mean you have to run yourself ragged, but setting expectations is your responsibility.

Britney Gardner

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I want to build an audience of action takers.

Britney Gardner

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The most important part of under promising and over delivering is that you have to have healthy boundaries.

Britney Gardner

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If you have solid boundaries, if you’re someone like me, you do need to be aware that sometimes a little compassion is needed, even if you overstep your boundaries. We’re all human, we all get to change.

Britney Gardner

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Ultimately, your Know, Like & Trust factor is going to depend on your clients’ and your audience’s perception of you. It depends on their experience and you get to shape that experience.

Britney Gardner