This episode we're joined by Molly Cookson Senior PR & Social Media Manager at First Choice, TUI. As well as running a breadth of successful influencer campaigns, such as the highly acclaimed 'Better Boys Trip', Molly has built her own audience with friend Beth on TikTok as well as shares industry perspectives on all things influencers and why they should be seen as part of the overall channel mix across marketing, communications and PR. 

As well as exploring her approach with the Better Boys Trip, we unpick some of the do's and don'ts when it comes to identifying, briefing and managing good influencer strategies plus the campaigns and accounts she recommends we check out. 

Things referenced

You can find Molly on LinkedIn too and at Molly and Beth on TikTok

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