Under the Microscope with Jenny

🎙In this episode of 'Under the Microscope with Jenny,' host Jenny Germano delves into the topic of common inventory tracking mistakes that put cannabis operators at risk. With over 16 years of experience and helping cannabis facilities navigate the regulatory landscape across the United States, Jenny shares valuable insights into how to prevent common mistakes related to the Metrc seed-to-sale tracking system. She discusses the importance of maintaining accurate inventory records and preventing compliance violations, emphasizing daily reconciliation, proper staff training, and having robust inventory management standard operating procedures (SOPs). Jenny shares her practical tips for avoiding common inventory track and trace pitfalls and highlights her motto - bad data in equals bad data out. Learn about the risk exposure of poor inventory management, tips for better compliance, and recommendations for staying audit-ready in an industry that is under the microscope. Don't miss this essential episode for cannabis operators looking to improve their inventory management processes.

🌿𝗢𝘂𝗿 𝗛𝗼𝘀𝘁: Jenny Germano, Founder of ICS Consulting

⏰𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀⏰

00:51 Common Inventory Pitfalls

𝗟𝗲𝗴𝗮𝗹 𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

🎙In this episode of 'Under the Microscope with Jenny,' host Jenny Germano discusses the increasing issue of cannabis recalls with special guest Carly Bader, Director of Science at Willow Industries. Carly shares her experiences from working in both the cannabis industry and the field of infectious diseases. Jenny shares recall data from 2025, illustrating the scope of recalls across various states while Carly provides insights on why recalls are common in regulated markets and the major triggers for large-scale recalls. They discuss the importance of proper sanitation, regulatory compliance, and continuous environmental testing to prevent contamination and improve public safety and talk about the need for a centralized database for recall information.

Tune in for an in-depth conversation that covers everything from microbial issues and pesticide recalls to the necessity of better public recall reporting systems. Both Jenny and Carly emphasize the significance of educating operators and the workforce to raise safety standards and minimize recalls in the evolving cannabis industry.

🌿𝗢𝘂𝗿 𝗛𝗼𝘀𝘁: Jenny Germano, Founder of ICS Consulting

🌿𝗢𝘂𝗿 𝗚𝘂𝗲𝘀𝘁: Carly Bader, Director of Science at Willow Industries

🌎 𝗖𝗮𝗿𝗹𝘆 𝗕𝗮𝗱𝗲𝗿 𝗟𝗜: https://www.linkedin.com/in/carly-bader-4260b217a

⏰𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀⏰

00:43 Our Guest: Carly Bader

𝗟𝗲𝗴𝗮𝗹 𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

🎙In this episode of 'Under the Microscope with Jenny,' host Jenny Germano welcomes Nohtal Partansky, the CEO and founder of Sorting Robotics, to discuss the impact of robotics on the cannabis industry. Nohtal shares his fascinating journey from aerospace engineering at NASA to pioneering automation solutions for cannabis manufacturers. The conversation covers key topics such as the economic benefits of robotics in production, the challenges of regulatory compliance, and the future role of AI in the industry. Jenny and Nohtal also offer practical advice for operators navigating the complexities of a rapidly evolving market, emphasizing the importance of maintaining high standards and embracing technological advancements.

🌿𝗢𝘂𝗿 𝗛𝗼𝘀𝘁: Jenny Germano, Founder of ICS Consulting

🌿𝗢𝘂𝗿 𝗚𝘂𝗲𝘀𝘁: Nohtal Partansky, the CEO and founder of Sorting Robotics

⏰𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀⏰

01:21 Nohtal’s Journey from NASA to Cannabis

𝗟𝗲𝗴𝗮𝗹 𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

🎙In the first episode for 2026 of Under the Microscope with Jenny, host Jenny Germano welcomes Cassie Tomaselli, Founder and Creative Director of Tomaselli Media and The Green Room, to discuss the critical role of a brand voice and effective marketing strategies for cannabis operators. They delve into the unique regulatory challenges faced by cannabis businesses across the US market, the importance of balancing educational versus promotional content, and innovative ways to build a strong personal brand and thought leadership in the industry. The conversation covers practical tips on email marketing, utilizing social media responsibly, supporting cannabis media, and leveraging trade shows and events effectively. Tune in to learn more insights as Jenny and Cassie emphasize the value of authentic storytelling and creating a community-centric approach to engage audiences.

🌿𝗢𝘂𝗿 𝗛𝗼𝘀𝘁: Jenny Germano, Founder of ICS Consulting

🌿𝗢𝘂𝗿 𝗚𝘂𝗲𝘀𝘁: Cassie Tomaselli, Founder & Creative Director of Tomaselli Media & The Green Room

🌎 𝗧𝗵𝗲 𝗚𝗿𝗲𝗲𝗻 𝗥𝗼𝗼𝗺: https://the-green-room-b55c22.circle.so/the-green-room-open-enrollment-2025

⏰𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀

00:59 Guest Introduction - Cassie Tomaselli

𝗟𝗲𝗴𝗮𝗹 𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

🎙In the final episode of 2025, host Jenny Germano of 'Under the Microscope with Jenny' addresses preparation for a compliant 2026 for cannabis operators. Drawing from her extensive background, Jenny offers action steps on record-keeping standards, navigating the rescheduling processes, preparing for potential state and federal regulatory changes, and improving overall compliance best practices. She emphasizes the importance of meticulous business records management, staff training refreshers, understanding the evolving regulations, and being proactive with federal standards such as OSHA, QMS and ISO 9001. Additionally, she discusses the potential impacts of cannabis rescheduling and the essential steps operators can take to stay updated, diligent and ready. This episode is packed with valuable insights and practical tips to help cannabis businesses maintain compliance and readiness for a successful new year.

🌿Our Host: Jenny Germano, Founder of ICS Consulting

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01:12 Preparing for Year-End and 2026

Legal Disclaimer:

The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business.

Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

🎙In this episode of 'Under the Microscope with Jenny,' host Jenny Germano sits down with Jessica Velazquez, CPA, CFE, and Principal Cannabis Practice Leader at Beach Fleischman. Jessica shares her extensive background and experience as a CPA in the cannabis industry. Jenny and Jessica dive into some of the challenges faced by cannabis businesses in 2025, the impact of market trends, and the significance of proactive financial planning. The conversation covers key financial trends from 2025, the importance of regular communication with financial professionals, and the critical role of the power of planning and adapting to industry changes. They also discuss specific strategies for aligning operations with accounting, managing cash flow, and preparing for tax liabilities in the evolving cannabis market. Tune in to gain insights into minimizing tax surprises and optimizing business performance for the year ahead and navigate the complexities of the cannabis industry. 

🌿Our Host: Jenny Germano, Founder of ICS Consulting

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00:44 Introduction Jessica Velazquez

Legal Disclaimer:

The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

🎙In this episode of 'Under the Microscope with Jenny,' host Jenny Germano leads an in-depth discussion with Katherine Golden, CEO and founder of LEAF411, and Maureen Dube-Savage, Ambassador and Community Educator for LEAF411. Both guests share their journeys into the cannabis industry driven by personal and professional experiences. They highlight the importance of cannabis education, and how medical cannabis can offer significant benefits to patients. The conversation also delves into the challenges faced by medical patients in accessing the right products, the role of budtenders, the importance of clean and safe products, and recommendations for improving patient support and education in the cannabis industry. They also address gaps in the market for patients such as the lack of training and education, the need for better product labeling and product selection tailored to medical patients and how operators can better support them. Don't miss this insightful discussion on how to enhance the support and services for medical cannabis patients.

🌿 Our Host: Jenny Germano, Founder of ICS Consulting

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01:32 Katherine's Journey into Cannabis

Legal Disclaimer:

The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

🎙In this episode of 'Under the Microscope with Jenny,' host Jenny Germano sits down with Tiana Woodruff, the CEO and Founder of the cannabis wellness brand, Queen Mary. Tiana shares her intriguing journey from the entertainment industry and party planning to navigating the highly regulated cannabis industry and launching her brand in California and Colorado. She shares the challenges and triumphs of starting her own cannabis business, the significance of social equity programs, and the importance of education and persistence. Tiana also details her experience with white labeling, licensing deals, and her proactive approach to overcoming obstacles. They discuss her future goals for Queen Mary and the commitment to consumer education and wellness. This insightful conversation is packed with real-life advice, the importance of perseverance, building relationships, and continuous learning for anyone interested in the cannabis industry.

🌿 Our Host: Jenny Germano, Founder of ICS Consulting

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01:15 Tiana's Journey into Cannabis

Legal Disclaimer:

The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business.

Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

🎙In this episode of Under the Microscope with Jenny, host Jenny Germano discusses the complexities of the hemp and cannabis markets with Aaron Tucker, a business attorney and founder of Shadow Mountain Law and Fire Business Strategies. They explore the legal and regulatory distinctions between hemp and cannabis, consumer perceptions, and the opportunities and risks for operators in both markets. Key topics include the impact of the 2018 Farm Bill, compliance challenges, and recent federal developments affecting the hemp industry. The discussion provides valuable insights for listeners navigating the evolving legal landscape.

🌿 Our Host: Jenny Germano, Founder of ICS Consulting

🌎 ICS Consulting: https://www.icsconsultingservice.com

🌎 https://firebusinessstrategies.com

⏰ Timecodes ⏰

00:54 Aaron Tucker’s Journey into Cannabis

Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

🎙In this episode of 'Under the Microscope with Jenny,' for our Cannabis Operator Series, host Jenny Germano welcomes Brendan McKee, Co-Founder of Silver Therapeutics, to discuss his journey and insights into running a cannabis business. Brendan shares his extensive background, starting from working in their family business, professional football in Europe to entrepreneurship and launching cannabis operations across multiple states with family. Jenny and Brendan talk about the operational and regulatory challenges, the importance of community engagement, business strategies and the critical aspects of selecting the right business partners and managing finances. The conversation highlights the need for resilience, strategic partnerships, and continuously adapting to market demands, offering up valuable tips for new and existing cannabis entrepreneurs.

🌿 Our Host: Jenny Germano

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01:04 Brendan's Journey into Cannabis

Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.